Gadgetory

you business are you pleasure let's find out hi guys we're here we're like I don't know how to balance I'm balanced gosh I'm trying to blackberry stuff we're here alive the new blackberry accompany it was called rim and is now renamed itself to blackberry just had its launch event for blackberry 10 the platform two phones the z10 and the q10 and we're just going to emotionally react that news can I just say by the way this one I didn't realize how confusing this whole new name thing is gonna be socially you've just described it just now like so let's go through the Hansons because there's a lot to talk about with a name change true so Rim the company that you may know is RAM Research In Motion held there held their event today and just basically a lot of announcements and the new platform which we'd had known about blackberry 10 they've been talking about it for a while the two new phones which have been pretty thoroughly leaked but we have review up we have seen the phone out in extreme detail they weren't through some demos ain't as a bunch of apps that are going to support me a platform but arguably the biggest news is that they are changing the name of the company from rim to blackberry and thorsten heins of CEO said that's what customers know us as that's what people call us where they're they're cashing in on sort of the blackberry brand cachet that they have and it is in fact very confusing I mean I want to get it kind of makes sense right because rim is blackberry and blackberry is rim we've always kind of associated the two and like I couldn't name a thing for you that RIM does that isn't blackberry they might have had other stuff I don't know but the he's writing that we associated those two things with each other but now it's like the is the phone call the blackberry it's really clear blackberry z10 so it's literally to the blackberry blackberry z10 yeah I thought that easy that's insane I because nobody calls you know their iphone their Apple like I love call it making calls my Apple sure um but it's a good move for them I think it's they're trying to reboot their company right I think it's a rebirth for them in a lot of ways and so I think it's a good move to say I mean people are going to say black bear a new phones today whether or not Oh told us the name or not so I think it makes sense for them I think they're focused on the platform of the phones in the phones themselves they're better than I expected right I think we're going to look at joshs z10 review a little bit later but his overall takeaways they've made a really strong first step into rebooting their platform and that it's not I think there's not a killer app like to push you away from an android or iphone if you have unwrapped e but there there's the potential for that in the future right I mean that's put the you know the problem and we have lots more to say about this i guess but now it's like everybody else made this first step five years ago yes so now the question is like can they make enough of these steps quickly enough then they'll catch up and like they seem to be i was actually kind of impressed with this event we're gonna talk to a couple of folks who were there and i'm curious kind of what the mood was but they seemed like they answered all the questions they had they said a lot of the right things they came out they were like look we need apps and they showed apps they really i mean ii good hardware and they had good hardware like they seem to be on the right track and they're saying the right things and doing the right things but the question is gonna be like they're so far behind can they do they have a chance of catching up is like have we just moved past what there's a lot to say there and I think there's a lot of questions about whether they can effectively their competition is Microsoft right for my third place platform I think there's a lot to unpack there but speaking of people who are there vlad savov is sitting in London he's I believe he has eaten in hand flat are you here greetings can you guys hear and see me yes we can do both of those things show us this phone man I love you but I want to see the phone ok so here it is so what do you think what's your what's your situation mentally oh sure I food takeaway is that it actually reminds me of the iphone locks and I'm just gonna try and hold to a side-by-side wow they really just hang out and I mean honestly is kind of odd you can call it an iphone rip off because this kind of design leaked over a year ago but it's a nice design like I'm a fan of it it's a 4.3 inch screen which I've been talking about virgin mobile show for ages is pretty much the sweet spot as far as I'm concerned besides and and it's really the only true flagship phone that is anywhere near the iphones four-inch screen screen size in terms of competing with it he also has a micro SD card slot which there was a kind of a unique feature respects your home there's replacement battery and actually funny thing about here in the UK everyone has been quite excited about this baby there's been this latent excitements about Grimm I've just been waiting for them to do something you yeah for years and years and it just kind of starting to bubble up now so what was the mood on them in the room when you were at the live event there what was the mood that you were kind of sensing from everybody SD and absence were happening yeah well the funny thing is I think someone put it pretty well I think a lot of us were just kind of stunned into silence because of the presentation so but the mood of the people here the mood the other UK press really has been one of anticipation it's a sort of an innocent anticipation like will be snow jaded and so you know cynical about the latest gold you know the latest Android phone you just fix up and gather yada yada this is really new I've ever eaten is pretty new like our the first time i picked up this phone i was like where's a hung home button and a funny thing is you struggle with it for a while but then you realize that the home button is essentially a swipe from the bottom up and it works pretty well it's be seamless and rumors done a lot of new things which is worth saying you don't feel so jaded as previously because their new things for us to explore yeah it's a normal platform that's so I'm actually curious about what you just said about their the gestures um one of the one of the things that seems to me is that this phone would be really hard to figure out how to use like if somebody just hands it to you like there's no home button there's nothing that's like immediately obvious what you're supposed to do so what you've spent a few minutes with it now what was that like look that's what I'm saying you kind of have to the first thing you grasp is that swiping it from the edges does things so if you swipe in from the top you get the notifications area well no you don't you get settings and quick toggles then you get notifications over and left on the hub then you go disposes asking menus and likely lock it in mind some respects and then eventually you get the grasp of this swipe up on the bottom to leave an applica back to the home screen so no I don't think it's really intuitive to be fair but you also have a nice lock screen you're trying to bring up now so you get a whole bunch of information in notifications of your lock screen and you unlock it with this really nice fading animation action and then there's if you hold down the camera gotta go strange little animation each into the camera the pretty much does everything that a bottom user interfaces can you box it does well can you walk us through the UI a little bit just hold it up and show us from the gestures in action yeah okay so the cameras up right now maybe probably take photo Oh blood sample take a good I wasn't letting my face average everyone yes yes and as a result it's my face okay so I'm gonna try and leave this by swiping up from the bottom and I've succeeded and this was the most asking menu there's all your apps you got three hung three home screens of apps which does the many you got the hub let's probations yeah the other and there's a lot of stuff which I'm yet to understand like you got this stuff popping up on the right but I can't access it so I'm gonna need suspense of time and work on this the multi-tasking menu is kind of like the iphones in so far is it sucked because you have to shut down every single a petite fille yeah and it's a pain and there's no clothes oh one other thing I wanted to mention here is brim is coming out with a really strong line-up of apps you know 7000 apps and they had this in to have all the big ones I was really excited to find a youtuber kick into it I go into it and it turns out it's m.youtube.com me oh that's a rather yeah so strung up line up but then room is doing the same thing at Microsoft's kind of do with windows for today I will send you to the bar bar YouTube yeah which sucks but the final thing I want to also say is that the UK is getting this phone blackberry z10 tomorrow in white and black which is great I've always said if firm wants to make a splash nice to George immediately it's not work for the US because you guys going to get it all the way March but at least UK and I think Canada is getting at pretty soon as well so a couple of big markets are going to get this phone nice and early but the final thing to say is there's no q10 around here there are no cute n this is a keyboard version really I put them to go off and they haven't actually announced availability anywhere for the q10 it's kind of a mix of advice of others hmm so do you think this is you said there's some you know pent-up excitement and anticipation do you think this thing's actually gonna do well and sell well in the UK I think it will I think you were I mean brim hasn't done anything you so long I can say this just pent up demand this pent-up it's kind of like with Nokia's loyalty like people's loyalties run deep they grow up with their phone you spend three or four years with one phone from one company you still wanna you might still have fond feelings for that company I don't think rim is that company for a little former teenagers might be my age at this point or whatever so I think it will do well alright but then a lot of people have also said cam rooms to stay in that momentum after the first few months after the initial assignment and I might be the real question well we'll see alright well thank you so much wide for for calling us straight from the event I know you're super excited you're getting one right there giving I am The Giving is yeah everyone there so go collect your dear ill-gotten property and you know I realize not jealous at all just just you just swipe away buddy you just do what I you need to do i remove it i will thanks lad hey do something that's actually a really important point the flag made which is there is an initial burst of excitement I think some people will buy the phone but I think there was that initial burst of excitement for for windows phone as well right I mean I I think there was always an initial burst of excitement that you get from a new platform and especially rim did like an incredible job of these kind of Apple II controlled leaks of the stuff coming up so late we basically knew all of this stuff coming into today but we had kind of Inklings of the software and we they'd shown off bits and pieces of even some of the hardware and so if they've been building something I mean they announced it in what may I think last May so it's we're pushing nine months since they first started talking about blackberry 10 and they did a great job of really building the anticipation as we got closer to the date but now I I agree it's like now what yeah okay well you know I think they're now what for them is they've been tracking it at the event they made a big deal we've been traveling the world to collect app developers right we've been on Alicia Keys has been traveled we should keys personally for playing the piano and every continent to get app developers she will come to your home and play the piano so this is the key and i think that the you know with Vlad was saying with the YouTube app being being just a wrapper for the mobile site there are a lot of apps that are very clearly lifted off the iOS version and then there are a lot of apps that are just android apps and that you know when I was playing with the review unit it's the same thing I noticed which was a josh pointing out to me which was once the blackberry app world has android abstinent right the phone supports Android you can run android race and it's not like it's it's not ported apps it's like it's literally running and actually they put android there's a layer of android somewhere my system and but it's not the native UI it's not the native right it's android 2.3 which is like the old android so you can get a lot of these apps they're there in the system but there are a lot of inconsistent UI elements especially as you run either the rapper's into the web apps for the android apps that are going to make up i think a bulk of the supported apps to begin with at least until the platform at least until rim can convince people to build apps because the platform strengths are there right and to me that seems like that seems like a huge mistake on blackberrys part i'm gonna call them rim for forever and no one can stop me and that's fine but so i think they you know 70,000 is a big number they said the number a bunch of times and they were like it's the most anyone's ever had it launched and they were really excited about that and like that's that's good and i'm glad they have lots of apps but I feel like most people are gonna go in and download you know YouTube and it's gonna be a terrible experience because that's just a wrapper for the mobile app and not a very good one or they're gonna download an android app and be like why does this look completely different what and see I don't think they're gonna be like why does this look completely different I think the more I think it's funny you know actually I phone they all look different apps on Android they all look different but it's like the settings menu settings are they they're gonna work differently right and right I think josh is showing me the text selection just selecting text ya in a native a crab versus the android 2.3 text selector in one of the port of android apps is their wildly different experiences and you know there's just that's that's just some inconsistency but it's i disagree with you i think putting the android apps on there was a good idea if why because it literally what they said when they announced it we're gonna get the tonnage of apps like they can launch with a bunch of apps yeah they can say to people like look there's a facebook app look there's a twitter app like all this stuff I'll you know they're launching all the carriers right in the u.s. there they're going to be there I think they can say to app developers especially Android app developers this is a minimum lot of effort to get on to a whole new platform but if you hit this first and we're success you're going to come along for the ride where's I think Microsoft Windows Phone has to say it's a big effort to port your app I mean it's a bigger effort than like user just an Android code and like make the tweaks right and you know if we're a success so come along for the ride but you've got to invest all this stuff so I think they have a better story for developers the outset but the right story has to be making native BB time at right and I haven't as far as i can tell haven't really made that case to anyone you know and they you know to their credit they have a bunch of pretty big-name apps i didn't expect to see our do i didn't expect to see the new york times they have a bunch of you know big-name games where's my water than everybody knows but it's like me and I was talking to a couple folks about this the other day the the question is not like can you get our do like our do ultimately is going to build for everybody because it behooves REO to be everywhere but then it's the it's the one dude who's like oh I have a pretty good idea i'll build a game and like that's what makes iOS so try because being vine exactly and there are these apps you just can't see any porn vines and that that's really doesn't have to tell you about that yeah well yeah they've got their announcing their noun singh everything here right they've got a music service in the video service and like their partnerships and right they're trying to be the holistic device OS service company that you kind of have to be right that even if you look at Samsung the Samsung is trying to turn into right right and that's a lot of stuff to take on for a company that traditionally made an enterprise server and a handset that got email right so they've got to grow into this thing and you know one of the things I thought was interesting at the event was during the Q&A they were asked are you what are you doing with the PlayBook in tablets and they said well update the PlayBook to blackberry 10 but we have no further plans to announce her tablets at this time and even said like it's it's hard to figure out the mix between cost and profit or something that and it basically was this kind of depressing but yeah it's kind of like we just don't know how to make money some title right on the market isn't validated but the market for tablet will be validated for them if they figure out all these other pieces that make your phone game right so if they have a music service of people like if they have the apps people like people will say well I want to take this experience onto a tablet there just aren't ya make the phone right first but then I mean that comes back to the bigger question I guess which is like this is this is ketchup and and they did like they caught up a lot right in in one day they caught him Allah uh they did it all between in the last 24 hours ya know but like they have you know they have a legitimate like Google Play and iTunes competitor now um I mean I haven't spent enough time with it to know if it has everything but it has enough that you can download movies and music and TV shows and they have you know enough of an app store that they can say yeah you can listen to music and read news and all this stuff but why that versus anybody else I mean it seems to me that there there only advantage is that people know the word blackberry and that's where the renaming part becomes really interesting to me because it's like they're just gonna shove the word blackberry in your face as much as possible to remind you that like a Super Bowl ad campaign coming right and like I liked I loved my blackberry like the I had one years ago now and loved it and got rid of it because it couldn't do any of the things i wound up needing to do but it like had a really good keyboard and got my email uh I don't just rely on that it seems like you know I don't know what else they have other than like relative competitiveness pants is BBM really stole thing I don't know but it's there I will say it's awesome now so it has the it has BBM BBM voice and bbm video right which is and they're doing the video chat with the screen sharing the phones which is just totally always wanted to do like I for whatever reason I've always been like I just want you to look at why I've never in my life wanted to do that really but like but we were I was sitting in a meeting with Josh and he said the same thing he was like I always wanted to do this yeah absolutely why do you work so we keep talking about Josh in this review so I should just run the review video so we're gonna run the whole thing it's like seven minutes long Yan song but here's it's a complete overview blackberry 10 it's our review so check that hey this is josh with the verge and we were taking a look at the blackberry z10 the first-ever blackberry 10 device the phone might look a little bit familiar because it shares a lot with the iphone 5 in terms of design language though the z10 is a bit larger it's got a four point two inch display it feels good in your hand the back is made from a soft touch kind of rubbery dimpled material which is really nice to hold as I said it's got a four point two inch display and the resolution is 1280 by 768 and it looks quite nice inside there's a 1.5 gigahertz dual-core processor 2 gigs of ram and 16 gigabytes of on-board storage though that is expandable through the use of a microSD card the z10 has Wi-Fi GPS and all of the other sensors that you would expect in a modern smartphone it also has two cameras an eight megapixel shooter on the back and a 2 megapixel camera on the front of the device the cameras on the phone are decent but the software is interesting rim is touting a function called time shift which allows you to snap picture kind of in burst mode and then select through the different frames of the photo that was taken to find the perfect moment overall the phone is nicely designed and I liked using it I was a little disappointed with the battery life however there were a few days during testing when I took it off the charger around 9am and ended up with a dead phone at about 6 or 7 p.m. but the story here is not really about the z10 it's about blackberry 10 the new operating system from rim it has nothing to do with blackberry 7 or any previous versions though there are some similar design traits exhibited the basic concept of the blackberry 10 interfaces that there are really four states you can be in there's in an application that's pretty straightforward on your home screen which does double duty as your multitasker in your app drawer where you can open up a nap just like on any other device or in blackberry hub which encompasses all of your messages that you get on the phone and that could be email mms SMS twitter facebook etc you get into those various states with a couple of gestures the main gesture on the phone is to swipe up from the bottom of the display which unlocks it and takes you to your home screen if you're inside an app you can swipe up you'll go out to your home screen the other main gesture that you use is kind of a continuation of the home screen gesture you swipe up and then continue holding and swipe to the right which gives you a view of what notifications have come in and eventually if you swipe all the way over you get into your unified inbox your home screen is limited only to eight items and those items can only be arranged by what you've most recently opened so if you've got Twitter open it and that's your ninth app and you open another one twitter is gone and you've got to reopen it the second problem with the concept is that some of those apps turn into widgets when you minimize them which is great for instance the weather widget works really well and updates in the background right on the home screen the problem is you can't keep the weather widget on the home screen so you have to keep reopening the app every 8 applications you open but the bigger issue with the OS is the way it handles notifications so instead of having a notification bar like Android or iOS you're at just looking at the very message that you were notified about the biggest problem notifications is that when you go into your hub and you check a message it saves that state which means that when you get another notification and you go to check that notification you actually end up in the notification you were checking before that what happens is you've got to start backtracking into your hub to figure out where that message actually is located in terms of general speed and capability i would put blackberry 10 on par with android or iOS it doesn't seem to be lacking any or many of the features that those operating systems have it's got a different idea about how you should navigate it but the question is whether or not it's a better idea and in my opinion it's not on the app front rim is done a pretty good job with its first party offerings the browser is very good and certainly as capable as any other modern mobile browser that's out there the email experience which rim of course has been known for historically is good even with my gmail accounts but I would not say great multiple message management proved to be a little bit tricky in particular you have to long press on a message then select another item from a popover menu and then start selecting your messages and then tap on the trash to get rid of those messages it seems like there could be a much quicker way to get at multiple message management one of the great things that rim is done is integrate a lot of third-party services into its core apps they've got a nap here which is a note taking a reminder app called remember that integrates Evernote so you can sync your account and folders right into that application there's also a surprisingly clever app called story maker which allows you to combine video clips with music and a variety of effects and titles I thought it was pretty fun to play around with and was impressed at the typography and the effects used in the application itself the device comes pre-installed with a twitter facebook linkedin and foursquare app in my case however i thought the way it handles twitter was a little bit clunky much like windows phone it will show you a list of your latest at messages on twitter but in order to fully read those messages you have to click into each one individually and speaking of the twitter app it's actually kind of bad in the version that i tested it looks and feels very much like android or iOS twitter except that it doesn't auto update in the background and when you pull to refresh it takes you from wherever you were the last time you check the app to the top of your timeline rim has improved BBM for blackberry 10 adding some really interesting functions like BBM video calls which worked well most of the time when I was testing the device and a novel function which allows you to share the screen of your phone with somebody else over BBM video rim claims that blackberry 10 will launch with about 70,000 third-party apps in its blackberry world app store and that may be true but it kind of feels like 69000 of those apps are bad a lot of them are rehash play book titles and some of the ones that I tested which are made for blackberry 10 just didn't really seem up to snuff it is clear however that making great apps for blackberry 10 is possible the USA Today app for instance is very good as our handful of the games Angry Birds Star Wars for instance plays as good if not better than it does on other platforms and rim says there's a lot more coming including some fairly significant app contributions from EA games as well as gameloft rim is added a content marketplace to blackberry world so you can now buy music TV or movies pretty easily through the same interface that you get your apps in one spot that I think rim has executed fairly poorly in is the inclusion of Android apps in blackberry world the device is capable of running Android apps in a runtime environment which is essentially like software emulation of Android and the apps definitely run like they're being emulated they don't really run that well and as soon as you're inside an Android app you're literally inside an Android environment and just reminder this isn't this year's Android or last year's Android this is Android 2.3 it's not really in addition to the OS and in some ways kind of detracts from what rim is doing with blackberry 10 the z10 is going to be available for 199 dollars on contract overall the z10 is a fine device it's even a very good device and blackberry 10 is a very good mobile operating system I think it's extremely capable and I'm excited about what it's going to develop into the bottom line is that it's a good phone but it's lacking a killer app or killer piece of functionality that's going to sway most buyer is from android iOS or Windows Phone back so that was a review there was a review video the Josh should I think last night late last night um yeah so we gave the phone a seven yeah when I kind of talked about that score how you guys got there I mean basically the the story is that it's it's a good phone yeah right its it does everything you needed to do and it does all of those things well it's you know it's smooth and intuitive and I I've spent less time with it than Josh but I was really impressed with just like the basic navigation of the phone is really easy it's great for phone calls yeah which I guess people still do that from time to time and it's still a really good email device that's still that thing blackberry does as well or better than anybody well so I disagree so I got a lot of emails from Josh while he was yet he had the phone for a while and I got a lot of emails from him while he had the phone and I could always tell when a female when he was sending me an email from the blackberry z10 because it would break all of my gmail threading it was in blue it was formatted with like you know how like when you have when you get an email it's a part of a long thread if he hides it would break all thats would like his emails were three times longer than everybody else's so like and this is something I've noticed with Windows Phone to which i think is funny that these two companies are classically known for messaging and messaging devices have not figured out like modern email so like I get a gather of the email experience while using the blackberry z10 is great but everyone will know that you're right you know that's intense and yeah and they have Windows Phone 8 is the worst and every time somebody's using it I get like the you know the reef forward forward yeah but on no i mean i think the gmail experience is sort of bad everywhere but it is it's the email experience is good on this actually think they're banking on you using like your internal exchange server at work in which case it won't be as much of an issue right so we've got some questions here well there's a few things to talk about without that was actually one of our questions actually before we get to questions we should the other phone they announced today which we didn't know you're cute is not out yet the q10 we at the event just got some got to spend some time with it and we have a video from that so let's let's run that before we give gone oh hey this is rossman with the verge we are in New York City the blackberry 10 launch event the company today announced two devices of blackberry z10 the blackberry q10 with the physical keyboard let's check out the q10 unfortunately we cannot touch it interact with it they're being making a very controlled demo but we can't actually put our fingers on the keys and it feels very much like you know the traditional blackberry keyboard you got 720 x 720 square display we're told that all the apps will be optimized for the scream unfortunately can't see those right now in this tightly controlled mo thickness and width it actually is pretty close to the iphone 5 only a little bit thicker obviously he's also got a physical keyboard no word on pricing or details there's little to say here it's a blackberry with a square screen and if this keyboard is a traditional blackberry you've come to know and love and it's here with the blackberry 10 first of all I'm never ever gonna forget just seeing Ross just stroke so far oh that was a tremendous hands-on from Ross yeah well I mean that's the thing so there's a lot of questions with the q10 right there's a it has a totally different aspect ratio of its screen and they've got all these android apps which theoretically can handle themselves and different sized screens it's a part of the erratic android promise but every android device i've ever seen with the square screen has been a disaster yeah but i feel like if they can pull that stuff off and especially with the native apps i'm curious how they'll do it for the different aspect ratios but if they can pull that off I feel like the q10 is a way more interesting fun than the z10 at least to me really because in in the way that the z10 is just a good phone without any particular killer app like the killer app is the keyboard on the q10 like that's why people have bought blackberries for the last seven years that's the only reason right uh and if they can do that with this kind of modern interface and high end or at least competitive specs and the new apps and like then it suddenly becomes a phone that like you're not making compromises to get this great keyboard it's actually like a good phone with a really good keyboard and that becomes super compelling even met really raises the question I I think rim disagrees with you right i think that was that was the case then so in the UK the z10 launching now tomorrow right in Canada any place the Queen on her money yeah the z10 tomorrow not any place just those two plays I really hope that was the rule they actually made they're like if the queen is on the money we love Canadians they have a lotta trip so the for the Commonwealth el lunes mr. unfrozen ya know so the z10 in the UK and canada tomorrow right and then the q10 is not even at the UK launches yeah and they won't they won't let us touch it like it's yeah I'm here in the States it's the z10 in March yeah and then the q10 sometime in April some time afterwards right and we still don't really know pricing we don't know carriers like it's it's still kind of in network right I'm telling you there's there see reason so that one rim I think they want to emphasize they've made a device compared with the iphone their device looks like the iphone yeah yeah there it is so I think they want to emphasize they've they've taken a step into what everybody else is considered to be the future and I think the second piece is that the carrier's themselves are not leaping to the q10 they're not verizon isn't saying to rim oh my god thank you please focus on the q10 right because that's what our customers want verizon is saying our customers want big touch screens and give us that one first but verizon has I mean that's nice right verizon AT&T sprint who have virgin mobile whoever they they all have a ton of big phones with big touch screens like the end that that's too mean why the q10 could be interesting it's like if I want if I want a big phone with a big touchscreen I probably am NOT gonna buy this you're also like you're part of this vanishingly small that's why I mean like you know Wren was putting on a touchscreen phones with keyboards a year ago they just anymore cuz nobody was buying them right and I will say I know Ross said it's about the size of an iphone 5 that phone looks enormous q10 looks like a big phone teeny and i think i think the elephant blackberry is that the blackberry curve 8900 i thought that was like this great book the ultimate refined end of their industrial design the bolds are great but i think that one is small and perfect and it's way bigger than that thing yeah at least as far as i can tell it seems to be all right that's like they've got a they've got a recapture sort of that that feel of you've got this tiny powerful computer with a keyboard but it seems they have selling that to America and the world again is a bigger challenge then we made a full touchscreen phone that happens to have a really good keyboard so we should talk about that Josh was talking about it in the in his review actually I believe mossberg and his review said it's the best touchscreen keyboard around Wow I mean that's rim has been saying that your job is very good they're like we went out to make the best and which is sort of hilarious like I just want somebody big we went out to make a pretty alright so here keeper we've made a media as long as you don't hate it by the one with the real keyboard it'll be fine ah so you you used it I've played with it for two seconds I found it I think there's a steeper learning curve than you might expect yeah cuz I found it like very confusing to use in the two seconds but josh says that once use it for a while it gets better what were your thoughts well so that's really the thing is it it learns it adapts to you in a number of different ways so it figures out um like if you the way I type I always hit be when I'm trying to hit n and it'll actually figure that out over time as you start to correct it and you'll figure out where you tap your thumb and essentially make the touch target on the end bigger so you'll hit the right thing instead of always pressing the wrong letter so that you know it but it takes time to learn how to do that and then there's the the predictive text where it'll actually guess what word you're typing or will even type next hmm and it'll actually index which I thought was cool it'll index your send emails and your messages like as soon as you add an email account to the phone it starts figuring out how you type in what you say really and so automatically has all this information value and then over time starts to guess and it'll actually present what it thinks you're gonna say next above the keys but we saw a little bit that interview and you can just flick it up and for one so that's the part I found confusing yeah so I'm used to on the various Android keyboards that i use to tapping above the key right there's the line of words at the top yeah but this is like you just flick up yeah and it's like fur for one-handed use if you for me I type things like you know I'm on my way I'm all the time and so if you start to if you type like I'm on it starts to quickly guess that you're going to say my and then way and if I'm just like running down the street with one hand being able to just flick twice is it's pretty great often you run down the stree with one hand constantly just always one hand in the pocket well yeah I mean I gotta keep the blazer back for the GQ look and then just play click on the bike that's good see you put it that's a classic keyboard blackberry look right so very 2002 business total business 2002 yeah it's like on the cover of GQ is the whole thing spin your novel this is 2002 but so I think that in the they're using swiftkey tech yeah to do a lot of this prediction stuff and SwiftKey does a lot of the same stuff for Android and works really well and like especially with the predictive stuff is kind of remarkable once you take the time to actually you know get way into my problems I always switch around two months before I can really dive into one but with this you don't have a choice and both from what Josh said and in my own sort of limited experience it definitely seems to be it gets better as you use it more right well I think that's actually the whole interface it's that seems to be the theme with blackberry tell ya right is it is very different they've done some things that are very different right now they're not necessarily better right because there are so many ways to accomplish the same task but they're different and the more you use them the more kind of intuitive they become I want to talk about them so we should talk about the blackberry hub yes is kinda I would say the centerpiece of the platform yeah that's where everything goes and I think it's what's interesting about that is we've now come with this progression of when the iphone first came out it had no centralized and be an information place right right had no notifications and no notification center and then they eventually built up to whatever thing that they have now which is still not very good right which is ok but yeah you can tell that that is the core experience of using an iphone for me is very much about Notification Center oh I see what's going on I think with Android the core experience of using Android is defined by how good the notifications are yeah i agree i think that's there's a lot of kallarap of android in general and and so there's been that progression in now with blackberry 10 you see like they've literally taken notifications and combined them with incoming data and said there are there are essentially no notifications your notification center is just your inbox right you're not like maybe that's a good idea like I'm very curious to see how works in practice having only plated the phone for a little bit yeah but it is definitely extremely bold would you call it curvy yeah that's a it's a storm oh yeah that's terrible no it's it's a very bold idea for a platform to say we're taking this thing from these other platforms that is central to the experience the notifications and you know a centralized place for ambient information and we're gonna make it literally the centerpiece of the plat right which I actually think could be really cool like kind of from the beginning this is the thing I've been most excited about about this phone is that I love the idea of having my emails and my texts and my Twitter messages and like the linkedin messages and all this stuff just in one place where as in iOS I'm constantly flipping between 11 different apps to see what's come in at any given time but the problem here is that I feel like the idea is really good and they missed some stuff on the execution so like when you get say you know an email and if I'm reading a text message and then I leave the hub and I get an email yeah flick back into the hub and since they're not like abstracted the notifications not a link to a thing it just is the thing and it tells you you have a new thing so you go back and you open up the hub to see what's new and instead of taking you to that new message it takes you exactly where you were so then i have to like back back all the way out and then go back into where I wanted to be and it just seems it's a bunch of extra steps because there's no abstraction all it's telling you is you have a new thing and it's in the hub and that's that's good but I want there's no way to get to it and it becomes you're just constantly hunting for this new thing that you know let's come in which just so I mean I get a lot of notifications that I kind of like don't need to see right um so I have an app on my iPhone that tells me that's gonna rain it's all dark so it's good at it's a great you get it dr. guys and a literal identification is it's raining yeah and like then I clear it and goes away and so I'm wondering how those kinds of apps are going to function with the hub because the hub the hub wants you to interact with notifications basically right which is you know back where is very you know now that they're called blackberry I'm never gonna get this right oh I'm with you so for years it's like you correct yourself when you say blackberry instead of rim and ral you have to correct yourself the other way anyway um they're five pairs all about the inbox it always has been and they've made everything fit into an inbox metaphor and I think that works really well for some things Josh's my interview that doesn't work so well with Twitter right twitter is an inbox thing it's just supposed to be there right you just look at tweets and then you go away right and especially for you know him and you for like Twitter is a big mode of communication happens Josh was saying like this this works great if you get you know a couple of app replies every once in a while but right when it's when you're using it more as a communication tool and stuffs always coming in and going out it becomes either super stressful to use almost more just kind of untenable because there's just a million notifications and you have to like read every individual one to clear it and you can't just kind of jump in whenever you feel like I mean I think that's again it's a it's a very it's an inbox metaphor it's an inbox before and it's a very like daring metaphor to take an entire to take the entire concepts and notifications and to take the black the very strong blackberry concept of inbox right and just mash them together i think is very interesting but how it plays out for all the various kinds of apps so we now count on to deliver notifications right is like up in the air so actually speaking of Twitter I've got I asked for questions on Twitter and I've got a lot of them so here's what I think is really interesting i want to ask you this because you were a blackberry user right you were a while yeah so this is John Liu 1984 does it steel does it still feel like a blackberry whatever that means so I actually uh the hardest part for me was that like the feeling of the blackberry was always that the trackball and then the optical trackpad and it was like that was how you moved around and I feel like touch in general just kind of makes it stop feeling like what I associated real black berry that's interesting um but I think that's also kind of to their credit I mean in in the same sense that like you're always jumping back to your inbox and it's all about the communication tool and it's very much a messaging phone and the keyboard is really paid attention to and I think it still feels like a blackberry in that sense but it also feels more it feels more modern it's more it I'm gonna say it flows and then I'm gonna cry about that but it flows better it's it makes more sense than you know I was constantly always digging into menus on old blackberries and you were always pressing the little blackberry button to try and figure out where you should go next and this feels much more intuitive there's like this big learning curve with the gestures at the very beginning and then as soon as you get past that it starts to feel much more natural as I move around which i think is very much to BlackBerry's credit that they've pulled that off without getting rid of what some of the communications actually another question I have here where'd it go it's gone Oh from I can't pronounce her name do you get a better Twitter handle from summit to cement asst are the gestures intuitive uh so Josh actually we were talking about this yesterday and I think he put it perfectly which is it if if I just handed you the phone yeah you'd have absolutely no idea how to do it right you and you would just look at it be like what when you boot it up doesn't tell you know yeah so the initial startup is you know you connect to Wi-Fi and you set up an account and then it basically says that's kind of what windows 8 does where it's just like swipe in from any edge and see what happens and the biggest thing you need to know is that you swipe from the bottom to get your home screen and that's really true like as soon as you figure out or are told or learn that one swipe up from the bottom to get to your home screen gesture you can kind of figure everything else out you just on and even the peak well so the peak is on I mean it's again it's the same with windows 8 we're like you don't need that yeah but it's an it's a nifty thing in it it walks you through it and teaches you how to do it but it's yeah I mean if I just hand into a turned off phone that I had already set up you'd have absolutely no clue right but in in two minutes I can get you pretty set up so it's yeah it's up and down alright so from uh ian robinson what is the maps app like bad it's bad i mean it's just such big change being which just isn't as good as google yeah uh and especially like Google's Maps app on iOS is like continues to be my favorite thing in the world right on it's good yeah and it just continues to get better and bing maps doesn't have the same number of points of interest its transit stuff is not as good the app itself is fine it runs it runs perfectly well um it's kind of the same stories everything like it's smooth and fast and works fine but I think Josh was saying in his review that he looked for like a restaurant and it led him to a town in New Jersey with the same name as the restaurant bank I mean that that's big there's a bad guy that's just that's something that's also totally out of BlackBerry's control and something i don't i don't know that i see google you know Paul Norris you're in a nap about what's Paul Miller's theory is if you put being on your bing maps on your phone you don't care about your users that's really since wow it's rough it's a rough thing to say I mean but there's what's what is your level of this a lot of people ask this question what is the level of integration with Google services because old blackberries had some funky gmail thing going on right but what it was okay um but what's what's the true level of integration so basically what we've been told is that it's uh it's not there yet but it's coming okay things like you know stars and labels which were always great in old blackberries yeah on blackberry 7 and I was kinda surprised they were there or not there now but they're very much on the roadmap and it's part of the plan and it's going to be there um but for now it's it's it kind of treats it like any other imap client basically which leads to the problems you're describing where these just my thread is gigantic and it doesn't but you're like Google Talk google voice none of that stuff is there yet not it's it's not integrated in the same way and Google is I'm curious to see if google jumps on this board like they have on iOS well yeah this comes back to this comes back to the windows phone 8 kind of conversation right right where Google is kind of making a lot of steps taking a lot of steps and doing a lot of things to make sure when it's funny like stays down right right because people are bought into the Google ecosystem services they use gmail they use maps they probably use google talk and most people i know you use google talk Missy's use HTML maybe use google voice and they're not everybody's YouTube and they're just not there on windows phone because I know that there's you know the Google's on as we go to where the people are right but they're like preventing people from getting there right so there they've like looked at the chicken-and-egg equation and they're like firmly denying like chicken right whatever that whatever that be killed all of the chickens yeah so they can't lay or not their chicken limited look a chicken and I but it's the same question for black bear right they've maybe you can plug in a gmail and experience is fine your friends will yell because a reformat saw your email but at least you have it right but all of the other the spectrum of other Google services is not there and I I wonder if google will be happy to let blackberry be the third player because that will continue to prove it microsoft and i think google is aligned very strongly against microsoft right so i wonder if they will ally with blackberry just to say Microsoft you're out of the game and that's a wide open question or you know maybe in this is potentially true as well maybe Google really is just going to where the people are and they're gonna wait to see where the people go yeah they'll provide the services yeah I mean I think it's the name of a really interesting handedness we're like if they build a you know a gmail app and a glutton a Maps app and a youtube app for blackberry and not windows phone 8 that's a huge thing in BlackBerry's corner um I think it's just I don't know I agree I don't know necessarily what happens i think google and blackberry are much less competitive than google and microsoft they just overlap a lot less right so i wouldn't be surprised to see google play a little nicer with blackberry uh but but yeah I mean for right now the YouTube app is a rapper to the mobile site like Google clearly had nothing to do with that right and it's it's gonna be real interesting caecus for right now some of that stuff like if you're a heavy google user it's just it's man i think consumers are so we have a question here that i want to answer with a video okay if that makes any sense for the world from Keith prime do you think we're impressed do you think those impressed with blackberries efforts are genuinely impressed or did we just have low expectations and I just want to show you and maybe maybe we had lower expectations or impressed so they they beat them but I think there is an incredible invited blackberry I keep wanting to say rim they spent a lot of time this morning pointing out how much worldwide anticipation there's for the thumb which is something we heard from Vlad in UK yeah but I just put them the way they chose just watch it's just watch it's tremendous embarrassing hey is that my phone my affiliation with blackberry and why I set up blackberry community because I'm falling in love with blackberry and the first starts that's it blackberry 10 will give a jaw-dropping moment for everyone I have to share my passion and enthusiasm to ask many people as possible there's the challenge blackberry 10 I'm trying to own it let's hit up this blackberry nation my name is Louie well when it to the salt was I started losing sleep waiting for the launch day of blackberry 10 I wanted to create no sleep to blackberry team to give to your blackberry or so to get everybody ready and pumped up for the launch day january thirty what I like and support about blackberry 10 is that you're able to do multiple things well leaving the application people in Dallas can't wait bring on blackberry team I just want you to imagine thorsten heins the Teutonic handsome thorsten heins just rock it out to that song in his in his head phones connected as blackberry 10 device can you imagine that because I certainly can but look something else very important has happened I've eliminated David Pierce and it's gonna be okay because in his place we have ross miller who has with him a blackberry z10 I can't believe you're taking credit for the vanquishment cuz I mean I do think I took a pretty strong well you did strike it very hard in the head yes how did you coordinate your shirt you know I just had what is wrong with you I vbm torsten this morning I was like yeah talk to me don't BBM II don't be me and me alright lets up we have one we got what's the synesthesia in 10 said 10 yeah see this is me the experience is redesigned its reimagined this is really this this is not going to be the one that you and a property detection rear carrier I really don't like some sure thing did not mean deeply to get away from me so I have it I'm I'm not contract coordinated with by the company so I will say this this is not probably not the packaging unless you buy this thing unlocked part not the packaging you'll see from carrier but it's very nice z10 now you're matching oh yeah it's good come on come on we are the combined z10 packaging right here this is nice yes this guy we got it it's all happening here is there stuff in here maybe you know I will say the one that we we don't do unboxing videos it's a verge anymore we or photos it's it's things in a box there's not much to say but i will say that having done a lot of them in my life there's nothing more depressing than like of taking the phone away like oh we see the phone then you put aside never look it is great component here's the battery battery could be useful alright that's all we need your sim card here's the charger plus and minuses aligned so uh in case you're wondering the blackberry z10 is in fact a phone that comes in a box yes this is breaking news it's got a charger like every other charger and it comes to the case which is very nice the film is over it is on that's on there we got boot this thing up for the people all right spitting up and it it's kind of out of focus it's coming back there we go okay so I don't think we need any of this like crap I don't think there is so much play there's a lot in that look you know you should have packed this stuff in recycled paper yeah thorsten I know you did it yourself uh every single one of us is broken see that was there oh let's go with the case great i can i can close so i don't i want to show this is a virus off Matt and what we noted in the review and I think what a lot of people said so this is a z10 uh here's an iphone 5 10 annotations on it they are I mean just remarkably similar glasses the z10 is a little bit bigger has a bigger screen but at a glance there's really unlock this thing you've got a pretty banged up iphone 5 just a dozen tangent my iPhone 5 is it's basically like it's like a car in the road warrior I mean it this has a lot of character but if you can see I mean these things look just very similar and part of that is making a black phone with a black screen you just end up with something that looks like an odd right you know we'll see we'll see what apple says about it but it's very handsome it's got a textured back it's got these little crumb bums and it's not this soft touch finish and somebody in Twitter actually asked me if this feels like the Nexus 7 and I would say this feels to me a lot better than the nexus s really yeah i mean the next I mean that's like a faux leather but this is that's not a knife fighting over this right now I don't know how diff you see the low-level like really wait I'm learning how to insert a sim card that's what's your first class swipe left to continue yeah all right sorry so I've got one so you were at the event I was at the event what was your sense of the event uh it's turned out on a very weird no I don't know how much was actually broadcast live did you see crackberry Kevin could officer yes you did i watch that on and I've had in a car on my way to the student raised very strict it was before the event the event hadn't officially started by streaming it I wasn't sure if that was being at the event or not I was actually confused about that so start out with this guy kind of coming on doing a telecast in front of us we didn't know what was happening didn't really say they just had the guy come out yeah he said we're gonna do in life in London and then nothing happen it turns out there's a small blip on the back TV that no one noticed right until they started putting on the other countries it was just the most awkward weird things live yeah I didn't know either right so what they were trying to show and I think this is something that maybe our wider set of viewers in the US doesn't know is that blackberry is still very huge or like countries around the world like when other blackberry phones blackberry six phones or blackberry 7 pounds of crab there have been lines internationally for blackberries hmm which has not been the case United States know so there as there is a lot of like pent-up blackberry frustration demand the man waiting for a device like this well I think what they were trying to show with the event and I think they didn't do a very good job of it but what they were trying to show is that around the world blackberry still strong brand and then there's demand for it what they ended up showing was a lot of like rooms of people watching TV and like a guy in Paris like going like now so correct me if I'm wrong now years and years ago when they are still research in motion they did the key know about saying blackberry was popular in third world countries is this was the same computers that Paul uh no it's fucking it was blackberry okay I don't think problems over pop yeah sad to say that is it's unfortunate but uh what is this thing doing what are you doing is it what so we're just trying to connect this friend of Wi-Fi and failing out that's what's happening um here we should continue surgeons just keep soft touching yeah I'm gonna you take some stuff about the event well I get the author I mean so like it was it also weird start it kind of gotten more normal as we went on I mean thorsten heins did a good job it was weird seeing my clothes arias there oh he was there well he's on the board isn't it he's on the board he was in the front yeah he was on the front he stood up and torsten thanked him for driving us into the future of blackberry which is an odd thing to say for the man who drove the company to a ground well he did he did it I think that yeah investors lost confidence in it but I think he at one point whoreson said we have to thank some people who helped us make a very hard decision which was right do we make our own platform or do we pick a competitor platform and i think i failed connecting and they clearly behind it it both though and we have the android emulator in here right which is i really wish i could connect to a network here second show p.m. ET women trauma do you know how to password is i don't know the password yeah i got this I got this as Ross so this was what else did you see at the event that was going on like during the announcements there's a lot of time spent demoing you I there's a lot of time Ross I think Ross figured it out I think that there's a lot of there's a lot of talk about the UI but the announcements what were their selling points for some of the stuff they were saying about the UI I mean it's just different like it's a new thing like they didn't really bring up any competitors they're just saying like we have a swipe we have his way of getting notifications of course they did a lot on the enterprise right which is their big selling point I mean it was they wanted to basically give us in a bubble you know you see you all times you see Microsoft here's the Apple kind of go on they'll vaguely reference yeah competition they can't really do that here they're just like this is the rebirth of blackberry huh well I mean that's like they I don't think they can reference a competition I don't think that works out well for them if they keep talking about the iphone because i don't think they want to invite the comparisons yet i think that's bad for them I thought the iphone so i don't i don't think they're gonna go after the iphone android market right now i think i think they're fighting for third place Thurston said that many times before he's fighting for third place right and first and second is clearly iphone and android depending on what your metric is ones and first ones in second did you break you just said it connected to a Wi-Fi network and then immediately did yep Oh keep swiping ah this is all about swiping again it's all about special apps to continue fix everything by swiping but Windows Phone I think that's a fair comparison this should have made I mean do you want to compare yourself to Windows Phone at this point I think saying you're gonna beat a platform that isn't successful it's not a good do your blackberry ID you know you want to make one I don't want to make one I'll make I'm sorry yeah um I want you to talk I don't want you to know any federal funds are you like my Chris can I have the phone yeah we can shit we'll set it up there's a review on the verge with a complete video this UI is the blogger is it we have one we have another one I think we have a few more that are gonna come floating in way up and all the events though so we have the phone i will say that just hardware wise it is it is very handsome um it does look an incredible amount like an iphone there's just no getting around it ever more like when we're waiting with the show that small pictures 8-10 on screen i was like i thought they were holding I point this out you can you can take the battery out which is very into that's very that's right samsung the Flexi back right so talk more about the event just like we've got a few more minutes here and I want I just want to get your sense of as you meant was going on as you witnessed Alicia Keys deflect questions about blasting speaking of like pinned up frustration Alicia Keys metaphor to her experience but it's not a bad boyfriend Oh what's a boyfriend boyfriend no no I know Alicia key is not a metaphor she's a real person what was going on with alicia keys just Tommy straight up why was she there and what the hell I don't know we're all taking bets on who was actually gonna come out because they're like we have a new creative director yeah we know what that means in the tech space now it means we've hired celebrity to show for us and to make us look cool yeah be it gaga be it will I am so we have a picture from the live blog of thorsten greeting Alicia Keys this is like romantic country looks like he's about to like kiss yeah it's somewhere between a romantic comedy and they're like that movie poster for what about Bob yeah like I'm going to hurt you but I also want to love you and that was for relationship with blackberry apparently also yeah she defined as like a boyfriend and then she's like she did yes what she's everything about okay so Alicia Keys like you know blackberry was mrs. boyfriend you know and at some point I started looking at the you know kind of playing the field a little more checking out my checking out these a sexy new option she definitely said sexy I'm talking about obviously the iphone and android all that do you know you know I you know I came back to blackberry essentially because like it's the nice guy that's always there it's no end of him it's terrible um but I want to say it someone to Twitter noted Alicia Keys is still heavy and Instagram even though she says she's exclusive to blackberry where's aunt agreement so I will say this there was a lot of room so they did a lot they did a lot of talking about apps and one of the rumors that we'd heard endlessly was Instagram was coming to to blackberry 10 right didn't happen right we're not in seeing it but what other apps do we see right we saw a Skype Skype which is you know is it's good it's microsoft thing but it's also a huge communication business platform we saw kindle which is whatever amazon's and everything i'd be surprised if it wasn't right so we but we basically saw services that benefit from me and every platform yes right did you see so well twitter facebook on foursquare well that link that fits from all social networks and like we saw a lot of stuff where they need people to like be a part of that plan right so what do we see any like anything I Mary blow up apps oh I mean like we saw those we saw angry birds I don't think we saw netflix or hulu like there's no entertainment app speak of interesting to tell that's that's fascinating I mean unless it's in the app store but they did not highlight on stage and if you have netflix the absolution oh here's Alicia Keys and uh I know this is terrifying like whatever he is a very tall man like I think if anyone talks to him caption contest to this photo cuz I look at that and I literally see once you're dead to me like that's what I see when I see that big good don't say you know it's it's romantic to me I don't know what so you see romance I see malice that's what I see that I don't think there's a difference to you and that's and that's how I feel about the by free time it is what you see it it's my state 0 kath sadomasochistic partner which is why Neil Gaiman is now a show for this too thats Sarah mo Oh is he really yeah so there's a you there's a new blackberry initiative um x terrible and it's like it's a new blackberry district and it's basically Alicia Keys going around getting other celebrities to play with blackberry yeah 1mon was neil gaiman that's ridicu I don't know if the other person is right now because I get focused on like they had this trailer and there's neil gaiman in a diner claimants blackberry there's neil gaiman walking through the snow with his giant dog playing with his blackberry and i can only assume the next pictures like neil gaiman talking with the real demons and brainstorming on the blackberry yeah that's that's the only logical step I should start an emergency call oh god dogs do damn you did I know that simpler it's fine sir look there's one one question I we should I start wrapping this up the one biggest question I got from Twitter all right straight up and it's something you just touched on was between Windows Phone 8 and blackberry 10 you had to pick one to use which one would you bet gut reaction I would spill even you've been a windows phone I tried so hard to love the 8x and Nokia Lumia um I would probably still go with Windows Phone really um if for no other reason then and this is something I was talking about with Billy enjoyed our video crew before blackberry is just blackberry there's nothing else is connected to if I get a window so it may be that third party experience I'm just looking for something new but i also know I've got windows 8 yeah I've got the xbox experience in the fact that it will tie together I can just assume the Microsoft will put ever think it has two windows phone I think it's probably a little bit more longitude that has nothing to do with actually using this phone what you just see I mean like that mean I think it's still like using a third place thing if swipe gestures versus bad they're both bad multitaskers right they both have kind of okay keyboards in the swipe gesture do you think this keyboards just okay it's okay yeah interesting have you sure I've heard of now a broad spectrum of reactions about this keyboard right i mean if i get used to it i'm sure what I'm gonna love it i will say i love the physical keyboard mm-hmm but I'm at a point my life where I've been specially in five six years you played with the q10 a little bit special say without you quickly totally weird yeah it's like we got there they were almost like one like they're for devices in the whole thing in the corner we'd run to them we'd found them uh we try to pick it up he's like no no no you can't pick it up uh we tried to play the keyboard like I swiped it a little bit um he's like can you push the buttons down no no ha we push them anyway but like I mean they're very you calling a controlled demo they won't show any of the apps but they say they're all optimized for this square 720 x 720 screen that's a really weird and it looks really good really yeah well I mean black Michigan's have always looked at and dad it looks like this looks exceptionally well this like it's like the best blackberry there's been which is not saying much yeah in this day and age but i will say they can dominate the physical keyboard market if people room it if you don't remember that and want to have you if that markets so change so that markets largest the onus like it's a great piece of kikyo it's a great piece of hardware the keyboard did feel good a little that we played with it yeah and what else is there it's blackberry the keyboard that's all we really need to know it's fair hey final thoughts here we were wrapping this up right this is a battle for third place I don't think they're gonna take android's market sure away from them I don't think I'm gonna take the high end of the market way from Apple I think those are difficult problems to solve and i don't i don't think blackberry even wants to they don't seem like they're trying to give her first they want to settle anywhere they want to survive right and i will say this on the last Apple Apple always makes a big point of how well they're doing an enterprise right and they they do it to tweak and they do it every event they do a never earrings call and they do it to tweak not only Microsoft but to point out they have effectively killed the blackberry enterprise right with bring your own device where he has an iphone now what I was happening there's a huge potential market here for blackberry with balance with this thing we have different profiles for work and personal there's a big potential market for them to go back to their former enterprise customers and say look we're back with a phone that's compared with the iphone but as far more secure and more familiar to you mr. CIO and did they make that argument today when they were at the live event he did a little bit minute they did spend a lot of my enterprise they touch base on this whole like bring-your-own-device trend and they're saying like we need to bring this back I think blackberry balances one of those things we want to do is like this is your personal life this is your business line business life and both are very secure and separated so you can have everything you want in one device it's no more like carrying your blackberry and then carrying this fun device that you actually want to use right there trying to say this is a single ubiquitous device that you're you know your IT professionals will love and you'll hopefully enjoy yourself I mean this your IT professionals will love this device is like you know that's a sad argument for it's a sad argument but they're hoping you know it's an argument that actually works before bringing our device completely eats them up right so final thoughts you earth event today and you got to play with the device a little bit we're holding one that I'm taking from you you mean that I'm taking back since we're off the air there's a lot of we're going right there's a lot of angers don't say that we wrassled and thugs really it's a tell Tommy wrap this up for me yeah I'll throw some first knowledge the world okay wrap it up it's blackberry I'll say it's actually a compelling device I think they have a lot of actually good chance of taking that third place yeah Microsoft's going to step up and really say we've got this whole ecosystem we had this whole weight behind it that Blackberry just cannot do and then we claim this enterprise market too because everyone's using microsoft office anyway yeah but black bear came out there's like we've got a great you know this UI is actually interesting it's fun to use they don't have the apps but they're clearly pushing harder than Microsoft has been you know what I thought was interesting and this is sort of my final thought was when they started saying we're gonna reboot black way we're gonna do blackberry 10 their line was this is like a revolutionary new way to use a phone and a revolutionary new way to do messages and I have backed all the way down to we have a hug right I think that's that's an important point like this is an interesting you I is no longer like a sellable point I don't think you can go in the mass marking be like this is an interesting you I I think you can say to people probably watching this I think you can say to us here are some in gestures that are interesting but what you really have to say is this like makes your life better in these tangible ways and I think some of that stuff is here I think some of their ideas about messaging some of the notification hub kind of coalescing I think for a lot of people will be very interesting but they've got to figure out exactly what that message is so they can go to the mass market they can run their ad on the Super Bowl and they can say this phone versus you know this I these two things look the same yeah here's why this one is better right right and they really do look the same like those app icons like that basic sense of like you're holding something that's very familiar is just going to be there right and I think they need to show exactly why this one is is literally ahead of the other one and here's the other thing like you're saying like it's actually I want to take back this is not like a fight for third place because it's iphone the top is Android and there's so many different versions of Android out there that are actually fighting for second third and fourth place right like there's clear Android there's TouchWiz there's Samsung's very I mean I think these android such was the sanctions variant yesterday I said well you said touch wasn't it's fine really touch with it's basically TouchWiz and regular most off you and then yep it's almost a fourth-place fight because what you want to do whatever they can show in terms of jesters you're right android can do it mmm or someone will make android do it's an open platform so we really is kind of weird to say android second place when it's all these companies interpreting their own wanted shit it's marking sure yeah but there's a lot of android out there and i think that brand is strong right when i see ads unlike the in the taxi flike the newscaster who has a nap he's like it's for your iphone or android and that that's what that is they never say it's for your samsung and your motorola or it's just an doubt it there's this mask you can you can give us every entrance when you want and it has some variations but the App Store is huge and it's ubiquitous and you've got to justify your after reading someone else's and we just saw them catching up right and not quite there yet either but they're catching up to other people's apps right well if you're a blackberry user you were once a blackberry user hey Freck a year with this would this bring you back you know no no they have it it's all over no so click that's the end of our live stream for the day there's a lot there's a lot of constant leverage a lot of hands on a lot of analysis we're new some reports you should if you haven't read josh's review you should definitely go and look at that there's we ran the video bit earlier but if you missed that you should definitely watch videos it's very illuminating but that is here's a blackberry z10 we have it it is launched the time has come for you to move your thumb in a circle circle to see notifications David is there goodbye David I'm sorry that you were by dated cast away all right folks you have any more questions of stuff we actually we have a blackberry hub and a blackberry forum that hopefully will begin to see any visitors whatsoever for the first time in a month of the first time I'm go inside it I'm not they do with it but there's a lot going on this thing is on sale in the UK right now or tomorrow tomorrow in on sale after a Super Bowl ad blitz in march in the US so for the meantime all of your blackberry stuff here at the verge thanks a lot for watching