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The Verge interviews 50 Cent at CES 2014

2014-01-10
the verge we're here at CES 2014 with Vincent - how's your 2014 going so far it's going great man as amazing experience being out here I get a chance to walk around it's like looking at tomorrow yeah yeah and you've been at CES for how many years now three years three years this year third year or this is your fourth year it's my fourth but it's the third year that I've actually had product out in his doors and okay so how I'm curious how have things changed has it gotten bigger yeah well for me is mines did my space in NCS is growing cuz it's getting bigger so you're getting bigger yeah either that or they just made the area smaller do you do a lot of people do you spend a lot of time in the booth I do it well inside my actual but when I come in I do interviews so I mean if the last three years I pretty much saw everybody I had to see before I left was a lot of press and publicity before I left yeah and I was curious when you come to CES do you just kind of do press or do you also do like deal making and meeting distributors yeah that's well that's a part of it they're calling me in and out of those meetings okay in the beginning I do it initially just to help people understand it I'm actually the owner at a company and not just the face of it what an endorsement yeah right and that's hard because a lot of celebrities are walking around CES some of them fly in and fly out immediately and so you're actually one of the few who sticks around this is the difference when you invested and you have ownership versus you actually uh if you got a license are you getting paid royalties based on product connected to your like this right so you help guarantee 45 minutes come in sign autographs run out so what made you want to actually make your own headphones as opposed to just put your face on somebody else's headphones like when you first launched you did a partnership with sleek audio in 2011 and then that deal what happened it was my first attempt at creating SMS you know and it didn't work out because the actual the staffing it was involved in it like people make the mistake that they think they're not careful when you have a really high profile and you get involved with people who are knowledgeable in the tech area but not the business portion of it because that's what actually happened it started to expand the staff and stuff like that without sales expanding right so you felt like and then later I acquired corner audio to create SMS audio it's already a functional company and profitable so the staff had already gelled together and it was the right team executed so here at CES where gadgets get very high-end and you kind of have headphones made for this head my headphones me for that I'm wondering as a musician what do you think is the perfect set of headphones what are the qualities you look for well I mean it depends on what I'm doing to be honest cuz because those two different functionalities is the only way that they're actually different there's some headsets that exactly the same size and the book is just not the same quality what everything else that's been put into it because I focused on durability look I broke so many of them in the past really yeah I could be pretty stuff no just in the bag and running around and shuffle you look an airport the plane may move with the Edison and it done and cuz I focused on durability we created like a polyurethane with a nylon texture inside it that makes it a lot harder to break then I see other SS and it's got a 40-millimeter drive and I mean the sports edition of street buy 50 has waterproofing you know a lot of people don't realize why the why the actual gadgets are breaking even when your phone goes out of whack and touch burns because of moisture all the time well you don't have to worry about that in Las Vegas let's try so I was wondering if I could ask you about some of the stuff at CES this year I know you've been really busy and you haven't seen all of it but there are a couple trends that have come out of the show I wonder if you think they're gonna stick around and whether you would invest so the first one is self-driving cars have you seen out a or BMW self-driving car yeah I think it could be cool I think it may cut those driving companies out I got a drive on myself out of it eventually when you could just tell the car or would it go yeah you would go for that you don't feel like you would miss driving yeah I'll let the car drive me I would what would you do all the car was driving all kind of things it would allow you the ability to do things that you couldn't do in the past right all right I would actually have to change what that wouldn't happen the law would never be a law the detection or the other habits that our gadgets are giving us you know what wouldn't actually be an issue anymore right like texting while you're driving you're looking at your phone okay so thumbs up for self-driving cars well what about curved televisions have you seen like the Samsung yeah TV it's gonna take a while before it I'm into that not into it well like last year a lot of stuff is 3d and I wasn't into that right I didn't write they were nowhere but but I just really got on I liked them getting thinner because now it feels like you're hanging a painting instead of the television yeah and with the car totally I just have to have a specific space did it correct Mac that it works right okay and then it felt like the perfect place to put it cuz yeah all the walls are flat for the flat screen yeah okay and the last thing I'm wondering about is e cigarettes you see you seen those are electric cigarettes yeah I guess it'll help that helps someone break the habit if they still used to if they have something to do that with yeah without nicotine in it you know that would probably be the most helpful gadget you know would you ever use one yourself a an e-cigarette well I don't actually smoke so I would be using it for no reason well the e cig companies want you to start even a few alright even if you don't do it so cool so cool it's a great it doesn't have yeah now that won't happen okay what about a cigar no no okay alright well there you have 50 Cent's reviews of the technology trends of CES 2014 what would you go would you go to a smoking lounge to smoke a cigar vaping I mean like a regular one they're like vapor e cig lounges there's wouldn't Soho assuming all people yeah it's really cool it's a how do you think New York you should check it out where do you get back I'm gonna check it I see there's a lot of things I missed for a second the minecrafting like I didn't know what was going on with that look like didn't finish making it I did yeah play minecraft no I just really got put onto it okay are you gonna start playing I'm check it out I've never played it but a lot of people in the birds are very into it yeah cool so I wonder if I could ask you about social media cuz there's a story about you a couple days ago where you put on Instagram some photos of some cute photos of your baby son and then you took them down I wonder of what you think of Instagram and social media does it tempt people to share too much well I think technology is gonna take away privacy completely really yeah like your Google glass is the guy that just wants a photo for social networking uh-huh takes a picture you are to your right as it does the glasses to take the picture like that does yeah then you have no idea no but you see you later yeah later so it's like it'll be everything will be out and when I did it's important to try and stay as close to you know as many people as possible I went far as your fan base is concerned that um that you I used my social networking to entertain them mm-hmm it's not like me showing you what I had to eat right and because people use it completely differently they show you their lifestyle right you know like if you look at my zoom my my Instagram I may even look like it's a fake one because it's things that I put up not things photos of me I see so you share jokes right do nice stuff but I'm sure there are lots of people who care what you're eating cuz they're 50 cent yeah but I mean that's a lot of stuff is boring I get I think if that guy I won't really care like if you're comfortable so many other things for us to talk about then what you a flushed it mm-hmm you know like when's the last time is your friend had a conversation with you're gonna say hey how you doing so what did you have for lunch today right not I can't remember yeah but now I'm curious what did you have for lunch today I didn't have much no why not I skipped this so there would be no photograph there's a plain spot and well you should eat lunch after this well thank you so much for coming thanks for having this is 50 cent live on the bird
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