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The e-cigarette gets an upgrade at CES 2014

2014-01-09
you may have noticed the glowing tips of electronic cigarettes proliferating in bars and restaurants in your city or maybe you're in a smoker yourself the ecig industry is booming with sales more than doubling in 2013 and the acceleration is with more than just adoption that transition is visible here at CES in previous years the e cig vendors at CES tended to be Chinese manufacturers peddling unremarkable unbranded disposable cylinders basically a battery tied to a heater but this year r.j. Reynolds one of the four largest tobacco companies in America has an enormous booth built up around their flagship reusable ecig what we're seeing is that the adult smokers preferences and the type of alternative products they're looking for has changed dramatically over the last decade and we're seeing this e cigarette category grow exponentially it's already a 1.8 billion dollar industry I think cigarettes will always you know be in existence and but I do see and believe that e-cigarettes will over time start replacing the cigarette industry these tech companies are also starting a thing of themselves as technology companies about fitting their devices with Bluetooth microprocessors fingerprint scanners and soon gyroscopes when we thought about how does the product look and how would she designed it the thought was it shouldn't look like a product made over a hundred years ago it should look like a product that reflects the unique componentry inside these companies also have a special swagger this year as if they know that their industry is on the rise but while it's true that we're at the beginning of the next generation of e-cigs the trend is still Nissen the Food and Drug Administration has yet to put out official regulations for ecigs and the research on health impacts is still being done this uncertainty hasn't stopped companies from innovating and it definitely hasn't stopped people from vaping we're seeing ecigs in the hallways on the show floor and even the bath even though technically vaping isn't allowed inside the Convention Center at least not this year
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