Gadgetory

we are ten years into the Android era and I've been talking a lot about how its dominant now there's over two billion users and it has over 80% worldwide market share now in a previous video we looked at why Android got started but this week I have a different question how did Android get so big if you take yourself all the way back to 2009 it was very much not a sure thing that Android would become the king of mobile in fact what you were looking at back then was like a six or seven horse race far out in the lead was Symbian which was dominant in Europe but almost nothing here in the US the iPhone was gaining a little bit of traction blackberry was doing okay and Android was like a blip like a 4% blip now in hindsight it's really easy to say why Symbian and Windows Mobile and Blackberry and Linux and yes Linux phone existed and webOS why they all crashed and burned they all happened for kind of different reasons but today I want to focus on one of the biggest reasons they all went down in flames instead of staying competitive and that reason is more so than the g1 this right here is the real Android og and there's a lot of really notable things to talk about this device first off it was a big deal for Motorola which hadn't had a hit since the Razer flip phone and it was before the company fell on hard times and then got bought by Google and then got sold by Google and now just kind of makes bog-standard Android phones now that it's owned by Lenovo nope this phone right here with its little flip out thing here this was the big comeback in oh my gosh what a comeback it's hard to remember now but this thing was the pinnacle of tech I mean just look at the crazy angles on these things and it had turned by turn directions in Google Maps which was very rare back then and it launched with Android 2.0 it had a very big screen it had multiple buttons little five-way removal battery whole bunch of stuff and if you didn't know Google had a hand in developing this phone I've even heard some Googlers referred to the Droid as the unofficial first Nexus device even before the Nexus One in 2010 this phone was metal it was metal as hell and that brings me to the real reason that the Droid was the moment when Android started to get big and that's because of Verizon you see back in 2009 carriers had a lot more control over what phones got on their networks and they still did most of the marketing work on them and to be clear I'm mostly talking about the u.s. right now but the US was also kind of ground zero for the smartphone wars sure the iPhone was getting big but it was exclusive just to AT&T after Verizon had turned it down so Verizon was desperately looking for something to compete with the iPhone now Verizon started this thing called the blackberry storm which was a absolute dumpster fire of a device with a biggish screen that you're supposed to click and down on to type it was it was really bad so Verizon was looking around for the next big thing and you know what I know a lot of you been waiting for this because the company that horizon took a look at next Palm Horizon had rejected the first Palm Pre and that went to sprint which you know anytime iPhone was exclusive to sprint you know it's gonna bomb just ask essential but by 2009 palm had made this the Palm Pre Plus and it was looking to launch it on Verizon and Verizon was actually game the Palm Pre Plus was maybe going to be Verizon's iPhone killer we reported that Verizon had placed an order for a quote extraordinary number of Palm smart phones but somewhere in there Verizon changed its mind it might have just been playing Palm all along instead it launched the Droid in October 2009 as its flagship and it did so with a huge marketing campaign I mean massive the campaign was called Droid does and it took direct aim at the iPhone it said that I could do all sorts of things that the iPhone can't like multitasking and navigation and taking five megapixel photos and just on and on and on it was a spec war basically an age reported that Verizon pumped 100 million dollars into its marketing campaign which is a lot of money now and was a huge amount of money back then Verizon also license the word droid from George Lucas who had the trademark on it thanks to you know Star Wars I have to point out that these ads they were awful and really misogynistic they painted the iPhone as girly and the droid is a manly stealth bomber looking thing I mean just look at some of this imagery it's kind of flat-out offensive is it a precious porcelain figurine of a phone in truth no it's not a princess it's a robot phone the traits hairdo but can do verizon what were you doing a lot of people bought into your manly droid add claptrap and it kind of hurt the Android community for a while thankfully those days are mostly behind us but the Droid was good enough to serve as the thing that people could get on Verizon since they could get an iPhone and that ad campaign made Android the de facto other smartphone to the iPhone now it does not help that everybody else was tripping over their own shoelaces trying to make a phone to compete with the iPhone Blackberry was antiquated Symbian was on the downslope and Microsoft was told years away from really knowing what the hell it was doing his phones they all shot themselves in their own feet over and over and over again and palm it wasn't much better but it was a little better now Verizon did eventually launch the Palm Pre Plus but they made some pretty terrible commercials for it which were also a little bit sexist but that whole Verizon thing it kneecapped the company and in the face of that huge massive marketing blitz there wasn't any oxygen for anything other than droid the rest was history within six months of launching the Droid Android past iOS as the most used smartphone and it never looked back on its path taking over most of the world so I'm not saying Verizon single-handedly made Android happen but without that ad campaign and this phone right here who knows who knows what might have happened the next time you see a phone ad and you just feel it's just a little bit to feel good and sentimental just remember nice is better than everybody thanks so much for watching and let me know in the comments what made you buy your first Android phone wasn't an ad campaign was it a friend was it something else really curious let me know also if you missed the first part of this series about Android history it's about why Google bought Android and made it in the first place so you should check that out