Gadgetory

there's a war going on there's a war that its cost billions of dollars it is a war that has claimed many victims it is a war with no end in sight it is the war for your living room the war for your television your living room has long been ruled by one monarchy to Dueling brothers cable and satellite many have tried to challenge them and many have failed but a new strategy has emerged and you from the battle has opened major players in the industry Apple Microsoft Google Amazon and even Netflix are now going directly to your TV by using the internet they are going over the top they're delivering TV and movies directly to your TV through the internet it's a risky strategy in world war one going over the top meant leaping out of a trench and charging directly at the enemy almost certainly to your doom 1987 Sylvester Stallone went over the top to win an arm wrestling tournament against almost impossible odds but there is rewards this risk these companies are creating what it will almost certainly be the next generation of television they're changing how we create distribute and consume what is arguably the most important form of media that has ever existed for these companies to succeed they'll need to build complete ecosystems they'll have to have all of the movies all of the TV shows all the music in some of the video games most of all they'll need to convince a world of eager consumers that it's finally time to throw away the cable box that it is time for a new king this revolution won't be easy and not everyone will survive the cable and satellite companies have withstood challenges in the past and they'll withstand this challenge as well but just as a revolution came for the smallest screens in our lives of phones and tablets so will come for the largest screen in our life the revolution is coming and yes it will be televised you