Gadgetory

so we're sitting in Brooklyn right now this is kind of an abandoned it's not abandoned it's a very empty building in Brooklyn yeah the building is actually an old tire factory area needs a lot of power bandwidth it's a good spot for us can you just set a very high level describe what area is it's the first company that's figured out a way of creating an alternative for consumers outside of the cable bundle the cable package for live television you've got really small antennas how have you managed to make those antennas provide reliable service and switch them from user user reliably that's um having to be huge basically first and foremost but typical ATSC antenna is designed to look at all parts of the spectrum at the same time since ours is a switch system meaning that consumer says I'm interested in watching ABC all of the channels are essentially six megahertz wide so the area antennas are soft antennas in the sense their characteristics change depending on what channel you're looking at you said they were how many incentives are there on each of those little boards you're showing us so each board carries 160 antennas okay and then how many boards how many people can you support from here that room that you saw is capable of serving several hundred thousand seven hundred seven hundred thousand consistent average it's come to area whether or not you guys wanted it or liked it the idea of area is this life is literally an upstart company that's taking on the cable giants exists they've been in court you've been fighting the fight do you think of yourselves as renegades in that way areas so not I mean we spend so much time money resources in trying to figure out how to comply with the law right so that that's not renegade that's like the most compliant child in the room who is going through contortions to figure out how to comply there's all kinds of cable channels you can't get over the over-the-air right so if eventually your customers start demanding MTV or AMC or HBO the way that you would provide them is by doing license deals not building thousands of titles you know I'm not sure of what is going to happen I would rather focus on making the customer base that understands the value proposition which is you know for ten percent of the price you get fifty percent of the value out of the large bundle and then you have a myriad of other options whether you rent movies from itunes whether you have Netflix for a lot of library shows a lot of cable shows end up on Netflix I would rather serve those people than to go recreate the cable bundle because I just personally as a consumer I've never find appropriate balance of value and price in that and I don't think that's the future I think the future is a smaller number of what I call skinny live and deep libraries people like on-demand they like to be ability to say I'm interested in four of these episodes I'm gonna watch him back-to-back and you know I got six hours to kill and that's what I'm gonna do what's the next step prayer I mean what's interesting to me is that it really does seem like if you're going if your goal isn't to recreate the traditional cable model on the trishul bundle and company where you are recreating is your the company people will buy live video from what's the next step along that path for you I don't know yet I think it's too early here's the one thing that I more and more a sort of concluded if you can put the consumer in the forefront and say I'm willing to forego everything else for this particular customer or these sets of customers you're gonna win you're absolutely going to win no irrespective of what they call you or don't call it you're gonna win the system is set up that nobody cares about these customers it's purely about creating more and more profits for the companies and I think that's just it may be right for them but it creates an opportunities for guys like me to come in and say if I pick that guy and I just support them and I just support them to the nth degree I'll win he'll make sure I went but so I want a net like if you prove this model works and you prove that there's consumer demand of this product and you prove that the legal precedent for this product need to be allowed is there what happens when Comcast builds a datacenter with thousands of tiny little antennas and says hey Xfinity customers you know watch it on your smartphone how do you compete with that I mean this is exactly what happened to Tina the the biggest issue you know that the sacred cow in the mix of all of this thing of the bundle the question is when is the that go away and individuals have the ability to pick and choose the question I have is when you're in that world the best technology the best experience is going to win and I think I've got a shot at that I like my chances