Gadgetory

thanks everyone for joining us this morning and welcome I'm gonna start with Apple TV now of all the great channels that we have on Apple TV there's one in particular I'd like to talk about this morning and that is HBO we are thrilled to be here this morning to announce our standalone streaming service HBO now we will introduce our new product in early April for $14.99 a month and if you subscribe in April you will get the first month free and have it in time for the April 12th premiere of our global phenomenon Game of Thrones we are lowering the price today to $69 if you don't have one yet now's the time but we have always wanted to make the biggest difference we could make and that is on medical research I know Medical Research is not what you are expecting but let me explain researchkit is a software framework made specifically for medical research you decide what apps you participate in what research you participate in the first five apps that you saw are going to be available today next up I'd like to talk about the Mac the definition of portability has changed in the last several years led by iPhone and iPad so we challenged ourselves to take everything that we had learned in designing iPhone and iPad to reinvent the notebook can you even see it I can't even feel it there it goes the new MacBook weighs just 2 pounds it's just thirteen point one millimeters thin it is an all new keyboard and that all adds up to a key that is much more precise in accurate well the perfect size display to match to that full-size keyboard is a 12 inch display and to be beautiful of course it's a Retina display with 23:04 by 1440 pixels next up the trackpad we call it the force touch trackpad for the first time in the trackpad our tactic engine to provide feedback of your cooking and for the first time you can cook anywhere and get the exact same feel over the entire surface those four sensors sense a range of pressure from your lightest click to a deeper press we've created a new gesture for those deeper presses we call them a force click and this is a range of pressure that this the sensors can sense so in drawing applications or signing your signature you get a much more accurate illustration so let's take a look inside because what's on the inside is just as innovative as these features we're looking at on the outside this is the logic board of the 11 inch MacBook Air for the team designed this new MacBook with removing all fans and vents to make it the first famous battle ever it's powered by an Intel Core M fifth-generation 14 nanometer process you can configure it with speeds up to 1.3 gigahertz which can be turbocharged running up to 2.9 gigahertz so what do we do with the rest of that space we filled it with batteries and that allows us to deliver up all day battery life one connector supports USB data DisplayPort power HDMI VGA all through one connector this is a brand new standard called USB see it's easier to use because it's reversible and it's the most versatile connector you'll see adapters from Apple as well as many third parties to support all these different interfaces all through one connector the new macbook starts with 12.1 inch Retina display a 1.1 gigahertz Intel Core M a large 8 gigs of internal memory and a large 256 gigabyte flash storage device at just $12.99 we get a faster processor and twice that internal storage for just $15.99 will begin to ship in a number of countries just a month April 10th comes in silver space spray and a stunning gold hash tag mat book lust now we have some updates to the others as well the MacBook Air is being updated to faster 5th gen Intel Core i5 and i7 processors they have faster Thunderbolt connectors and the 13-inch configuration gets flash that's now twice as fast as before and those will be shipping starting today in the 13-inch MacBook Pro as an update as well it's getting the new force touch trackpad getting faster processors with faster Core i5 and i7 processors and it's getting twice as fast flash as well and we've been able to get another hour of battery life and that's shipping today as well and that is our news on the MacBook Tim now I'd like to turn to the newest addition to the Apple family and of course I'm talking about the Apple watch every Apple watch has many different faces and many different configurations so you might like this traditional face you also might like one that expresses time in a way that's never been done before or one that is just fun now Apple watch also has a new feature that's called glances so if you swipe up from the bottom of the watch face you can see things like whether your calendar glances allows you to control your music and you can even check your heart rate right from your wrist you can receive messages and the taptic engine alerts you by tapping your wrist you can also with the built-in speaker and microphone you can receive calls on your watch you can read full emails and you can connect Apple watch to Apple watch with a new technology called digital touch digital touch allows you to do things like sketch on your watch and that sketch will be animated on your friends watch exactly as you drew it and so the Apple watch tracks your daily movement it tracks how long you're exercising or getting brisk activity and it even reminds you if you've been sitting too long Apple watch also has a new workout app and it will provide detailed metrics about your workout that you can see during your workout things like how many calories you're burning you can receive any notification that you receive on iphone today you can receive on your watch so you can keep track of your favorite sports teams you can connect to social media so to give you a sense of what it's like to use these apps on the watch we reuse some moments in time so let's start out at work and I can see important notifications messages from VIPs quick looks at information with glances so for example I might be going to New York pretty soon and I can see my departure information here so I'm going to ask Siri here what's the temperature in New York well it's getting warmer there how I can get notifications of course while I'm at home or incoming photos for my friends and over here I have an uber app so when I get near the airport my boarding pass will just show up right here and my notifications if I tap on it you can see my flight information including a barcode that I could use to just wave in front of the scanner and get through security I've got this great app from alarm calm and my garage door is hooked up there so let's open the door for Maddie so open the door it's gonna send the command to my garage door and it should open there it goes Apple watch has been designed to work with iPhone in iOS 8.2 you will find this new app the Apple watch app this is where you see and browse and download apps during a typical day you can expect 18 hours now we've curated Apple watch into three collections the first collection is the Apple watch sport and it has anodized aluminum and it's available in silver or Space Gray and it has colorful bands that are made out of high-performance floor elastomer now the Apple watch sport starts at only $349 for the 38 millimeter model and only $50 more for the 42 millimeter model the Apple watch collection offers the widest variety of bands that we offer you can get a sport band there are three different leather bands there's a melodies loop and a link bracelet the cases are made from stainless steel and you can get them in either a traditional finish or this beautiful space block the Apple watch collection also comes in two sizes the 38 millimeter starts at only 549 and ranges to 10 49 depending upon your selection of the watch band the 42 millimeter is only $50 more now the Apple watch Edition is something unbelievably unique and very special they're also available in 38 millimeter and 42 millimeter sizes their cases are made from 18 carat solid gold they also come with these beautiful custom design bands with details like elegant clasps and buckles that are also made of solid gold now there will be limited quantities of the Apple watch edition it is priced from ten thousand dollars and it will be available in select retail stores you may be wondering when you can get these we're taking pre-orders beginning on April the 10th also on April 10th you can go look and experience an Apple watch in person in one of our retail stores the Apple watch is available on April 24th and it will be available in many countries throughout the world I want to thank you all for coming it's a it's a privilege to present in front of the screw thank you