Why AT&T is buying DirecTV: 90 Seconds on The Verge
Why AT&T is buying DirecTV: 90 Seconds on The Verge
2014-05-19
the median landscape in the US is about
to look much much smaller
yesterday the competition was vast and
free today a tale of two conglomerates
I'm Ben popper and this is 90 seconds on
the Virge a TMT has agreed to acquire
DirecTV for forty eight point five
billion dollars the merge firms will
control some twenty six million TV
subscribers making it second only to the
hypothetical 30 million of a combined
Comcast Time Warner company AT&T is
hoping this merger will give it a leg up
in the fast-growing market for streaming
video it never made much headway with
its u-verse TV offerings partnering with
DirecTV it will give it scale and access
to exclusive programming like NFL Sunday
Ticket just how important is premium
content like the NFL the terms of the
deal actually stipulate that AT&T can
walk away from the merger if DirecTV
doesn't win the contract with the NFL to
renew that exclusive AT&T hopes the
merger with DirecTV will allow it to
offer better package deals for example a
customer could walk into an AT&T store
and buy a satellite TV subscription
broadband internet service and a smart
phone all on one bill the deal like the
Comcast Time Warner merger must still
pass regulatory scrutiny before it's
approved if these two mega mergers are
approved the communications and media
landscape in America will have shifted
dramatically taken together
AT&T and Comcast will control at least
60% of the pay TV and broadband internet
market for more on these acquisitions
check out the verge coming up I agree to
acquire some jelly from my peanut butter
sandwich but will the snack Department
approved the merger
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