Gadgetory

making one headphone to fit everybody's ears would be like trying to make one pair of shoes to fit everybody's feet I mean it's impossible you know what Johnny you're right I'm Ross Miller and this is 90 seconds on the verge Apple is negotiating the purchase of beats for 3.2 billion dollars the deal could be announced as early as next week the story was first reported by Financial Times and later confirmed by Wall Street Journal Bloomberg and even dr. Dre himself by way of Tyreese first began in hip hop right here from the mother in West Coast believe beats was founded in 2008 by dr. Dre a music mogul Jimmy Iovine according to NPD it commands around 59 percent of the premium headphone market and has essentially replaced Apple's white earbuds as a status symbol but thinking long-term beats also has a subscription music service beats music launched in January and according to recode has only managed 200,000 users a far cry from the nearly 10 million using Spotify but iTunes radio hasn't fared much better in a single track dala model that Apple pioneered is declining subscription services seem to be the future and Apple just bought its way into that market also Apple has been on something of a hiring spree lately just today it was revealed that Apple has hired the head of Nokia's Lumia photography division who co-authored the paper on PureView technology but those hires serve a very utilitarian purpose for Apple it's not beats as technology that's worth 3.2 billion dollars it's the name itself a well-known and very lucrative brand an apple buy an image well that's pretty new territory for the company for more on Apple check out the verge coming up dr. dre finally earned his tenure and becomes Professor drink