Gadgetory

it looks like Nike is throwing in the wearable towel hit the showers FuelBand i'm dan seifert and this is 90 seconds on the verge on Friday Nike confirmed reports that it is laying off a majority of the employees in its hardware division which makes a fuel band line of fitness trackers as well as the nike+ sportwatch and other peripheral devices cnet reports that as many as fifty five people on Nike 70 person Hardware team were laid off last Thursday the original fuel band launched in 2012 to ecstatic consumer demand the Nike was slow to capitalize on that with few updates the wearable with the release of products like the Fitbit flex the FuelBand is no longer the only player on the court while Nikes announcement is surprising as the FuelBand is considered one of the better fitness trackers out there it shows that maybe Nike sees a bigger storm coming with last month's announcement of Android wear google's SmartWatch operating system and the long-rumored apple SmartWatch possibly coming soon Fitness companies are no longer the only ones interested in wearable devices Nike is not a technology company and it knows that but it seems perfectly fine playing assistant coach to the bigger players while Nike has stated that it will continue to improve the FuelBand app as well as continue selling and supporting the device for the foreseeable future the possibility of the company releasing new hardware is slim moving forward Nike will reportedly shift its focus to fitness software which other hardware makers can then integrate into their own wearables the first wave of Fitness wearables failed to gain mainstream adoption however with Apple and Google expected to step up to the plate the next round and wearables is about to begin for more on the Nike FuelBand check out the verge coming up McDonald's also announces its getting out of the wearable game after declining sales of its mcnugget pedometer people kept eating it