Gadgetory

hello there welcome to YouTube I'm guessing you've been here before over the last decade YouTube has grown from a handful of oddball clips into the world's biggest and most influential video platform and today it's about to introduce its biggest change yet a monthly subscription service that will fundamentally change the way users and creators can interact with YouTube advertising has always paid the bills on YouTube but with YouTube's bread that no longer has to be the case you subscribe for $9.99 a month and you'll never see an ad again in addition you can take videos offline and watch them when you don't have connectivity and you can watch youtube videos in the background so if you've got a TED talk or a music video you can let the audio from that play while you're answering a text or out on a bike rack you've announced something that's pretty interesting and steps a bit away from advertising tell me about what it is you guys are rolling out today essentially a way for people to amplify their YouTube experience by removing all ads at the same time we also have announced that will produce new fake original content with the people who have become most successful on YouTube and have rabid audiences of fans and instead of having them produce great new content for other platforms they can do it right here where their home is where their audiences this is really good really impressed YouTube understands that the last thing its creators want is to force their fans to pay to watch videos so with YouTube read all the choice lies with the audience it's a lot like Spotify or Pandora if you want to watch for free you'll sit through some ads if you decide to pay everything is ad free and there's some power features we really believe that viewers want the choice to have an uninterrupted youtube experience and so we said how can we create an offering that can remove the interruptions of ads that can give additional features like background and offline capabilities and even access to new exclusive content at the same time YouTube is eager to coax more content behind the paywall they want this to be a service not just for the superfans but for someone who might otherwise sign up for Netflix or Hulu and so at an event this morning in Los Angeles they unrolled a new slate of originals that you can only see if you subscribe the stuff that sits behind the paywall will feature stars who were native to the platform pair with talent from Hollywood and television all with a generous heaping of Google money thrown on top we're not focused on what other people do were focused on our own audience our approach is focused on our own talent pool and worked with them and and have them be our temples so what we're doing is matching them together with other really experienced producers PewDiePie for example YouTube's biggest star is being paired with the producer of The Walking Dead and getting a giant budget to create a brand-new horror show which will run in addition to his normal YouTube channel what eyebrows to us this is a great example of a collaboration between you know just a phenomenal global talent from YouTube and somebody who has created one of the best and most popular TV shows on television today and sort of meshing these two talents together another one is literally saying shooting a documentary of her tour around the world which is amazing YouTube is facing increasing competition from the likes of Facebook snapchat and vine it's hoping that with YouTube read it can create a big pool of new revenue revenue it can use to reward its creators and keep them on YouTube a lot of concentrators were really successful in achieving large audiences through all kinds of platforms are turning to other funding mechanisms Kickstarter and battery on etc to access and love and translated into support and we're effectively doing that through YouTube brand YouTube Music is going to have what I would expect which is you know music videos interviews concert footage and so you were saying that you know you feel like almost all the big music labels around here we have all the major labels and publishers and aggregators of music and menu for entertainment partners that roughly have music company are coming on board so we're very confident that as they continue see in the experience they're going to get more excited to have their company happen if she's gonna grow as far as competition if you're in a space that's you know 250 billion dollars annually you will not be the only person playing and it be other acoustical companies trying to take the share of that Big Pine Facebook obviously is a very capable one Twitter is another one and there'll be more and more we constantly make sure that we know everything about the competition just so we are smarter what we're really focused on is what does our audience want how can we enhance our business the world that all of our advertising partners are used to remains alive and well and continues to grow at an astonishing rate of 60 percent year we're focusing on growing the ad business at the rate that we're going it now and and now layer on top of it in a subscription business that hopefully diversifies the revenue stream for helping traders and accelerates the five-year compensation now ads on YouTube obviously aren't going to go away for most people in fact YouTube thinks that the vast majority of viewing will still be free ad-supported but it knows that at the same time cable and network television are in decline people like me cord cutters are increasingly used to putting together an ala carte selection of subscription services for music and television and film and the generation younger than me they're watching most video on their phones and are more likely to recognize a star from YouTube or snapchat then a big personality from time time television the infinite is doing to cable with cable dick the broadcast that it's just you know broadening a set of choices which means total engagement is going up but the ratings on the few or bigger things is going down so I think you have to you have to really learn how to function in a fragmented world and I think that YouTube is incredibly well positioned for that world I mean that is all the episodes since the dawn of the World Wide Web people have dreamed of a new media universe one with a nearly unlimited supply of creators each serving an audience perfect for them with YouTube read we're about to find out how close we are to finally achieving that dream