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YouTube TV first look

2017-04-05
YouTube is the world's most popular online video platform it's bigger than pretty much everything everything except television now traditional broadcast and cable television are increasingly less popular with young millennial viewers but TV is still the biggest game in town today those two worlds are coming together with the launch of the new YouTube TV service for $35 a month subscribers get access to all four of the big broadcast networks plus 30-something cable channels for the traditional television industry this is a chance to grab those elusive Millennials who are too busy staring at their smartphones and notice there's a TV set on and for YouTube this is a chance to get people who have always watched for free and turned them into paying subscribers now when you open up the mobile app the first thing you see is a selection of live broadcasting if one of those shows has been selected as your favorite it'll automatically be saved to your cloud DVR you have an unlimited amount of storage free on Google and you can keep anything there for up to nine months now if something's been favorited and it's going to my DVR I can scrub through live programming so if I show up in the middle of an episode I can just scroll back to the beginning now everything you save in your DVR is stored in this section of the app called your library it's smart enough to know that if I search for a movie say no country for old men I'm going to want that no matter what channel it's playing on so it'll search around and the first time that broadcast comes up it will save it to my DVR now there are black outs here for things like regional sports or news but once a game is saved to my DVR I can watch it no matter what location I'm in the other big feature not surprisingly is search now this is a place where YouTube has a lot of experience you can do search by genre by show or even by keyword if I searched for time travel the app is smart enough to show me movies and TV series that have this theme involved say I search for Tom Cruise it's going to come up with shows he's been in recently films and of course related episodes but it's also going to show me highlights from the web YouTube stuff I wouldn't ordinarily see on television YouTube is far from the first service to come to market offering a combined streaming video with traditional television but a lot of other players have stumbled during big events have you ever tried to stream the Super Bowl what YouTube does have is global infrastructure and a lot of experience with big live events so it seems well poised finally solve this painful YouTube is built a massive global audience primarily by offering entertainment for free a lot of that stuff has even come from traditional television now it's trying to marry those two worlds together and it's betting it will be enough to get young viewers to finally pull out their credit cards YouTube YouTube YouTube YouTube YouTube for you to you to YouTube YouTube YouTube YouTube perfect awesome alright
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