Gadgetory

Jack White is a platinum-selling musician whose videos garner millions of views on YouTube but he's also an independent artist and as such he could disappear from YouTube in some countries in a matter of days here's what's happening according to the Financial Times YouTube is preparing an ad free premium streaming music service which it will begin testing internally with plans to launch later the summer as a part of that youtube is creating new licensing deals with music labels and according to youtube's head of content and business operations if labels don't come to terms then youtube will block their videos from the site in their respective countries and not just the new premium tier but it's ad supported parts as well so far record labels representing ninety percent of music industry have agreed to the new terms that leaves ten percent that are holding out for a better deal so who's in that ten percent independent labels like Domino and Excel and between the two they've got some pretty big names there's the previously mentioned Jack White as well as Adele the Arctic Monkeys m.i.a Tyler the Creator and vampire weekend a source familiar with the situation has confirmed the verge that most of the details in the Financial Times story were accurate youtube doesn't want to launch a paid service and then be forced to show some videos in ad-supported mode or offer users the ability to take videos offline but not be able to offer that for big name artists it's a tough situation YouTube is taking a very hard line approach but a lot can change between now and the launch of its new service YouTube is far and away the world's biggest online video platform a principal driver of attention two singles and behind radio is the biggest discovery platform from the music so it's no wonder YouTube thinks it can play a little hardball you