Gadgetory

hey it's been popper with The Verge I'm here at CES 2016 I am about to have a chat with my good buddy Robert Kinsel so what are the what are the demographics look like for you how many people are consuming YouTube on mobile versus desktop and how has that shifted over the last couple of years I mean for us in the last four years we've gone from you know less than 5% of our consumption being on mobile you know you know getting close to 60% so it's been a tremendous shift in terms of how much people are using their phones and tablets to access video and it's not really limited to any demographic anymore it's it's pretty much evenly split I was at a party the other day and somebody was showing me 360-degree video and it was a really great experience even without a VR headset on it was a guy surfing you know I said hey check out this video and then we started scrolling through and we're inside the way we're looking you know behind the wave so do you feel like 360-degree video is kind of the gateway drug that'll get people you know ready for VR into VR or maybe a better way to think about it is out there shooting with the kind of cameras that make sense Ruby R yeah it's definitely the first step and that's you know why we've adopted it early on and now it's expanding from you know 360 to 3d and VR and eventually live VR and you know so you can naturally see this progression but yeah definitely 360 is the way to get started and it's fun another service that this year really blew me away was Spotify you know they have this playlist that they give me every week and it's been an incredible discovery experience and actually now I started to do that with you know YouTube music getting like a playlist of videos I guess like one of the things that really struck me which is funny is that like MTV kind of like went away it didn't they stopped playing music videos maybe like five or ten years ago they became like a reality television station and I put YouTube music on my chromecast on the TV and it was then it was like oh this is like MTV again like there's a bunch of music videos in a row that I like this is such a great experience why does anybody do that well you know I think what you're seeing is technology just an unlimited show space enabling you know not really new business models their existing business models that were there before but for one reason or another they moved away you know for MTV it was the limited shelf space where they had to decide now we're gonna put on reality shows are we gonna put on music videos and they went in favor of real reality shows for us we don't have to make that choice right I remember watching MTV and just getting a stream of videos but in this case it's personalized for me which is a bit more exciting right and you can do that at scale you don't have to decide what we're gonna play these 10 videos because they're the most popular we won't play the artists that we think is kind of decent now you know everybody just gets their own personalized and you know and you do music app we offer you both we offer the personalized streams that you're talking about but we also have a trending tab where you can see what's hot on right YouTube right now and right if you want to do that and then you can explore that so I know you're not gonna give me any big news break here by telling me how many people have signed up for YouTube red but it's been in the market for how long now 6 weeks 6 weeks so just give me your thoughts you know stuff that you can share high level you know what are you seeing what does the user behavior what's interesting or surprising so there are two things that happen with YouTube red one is you know we launched it launched the a free version of YouTube then a few weeks later we launched YouTube music which is a critical component of YouTube red and that you know in unlocking all the great features like background listening offline and etc and so what we've been really watching is what is the adoption of YouTube music and what is the consumption in that app and how that compares to the consumption within the main app and we're incredibly excited about people embracing it and spending a lot of time engaging with music and in the YouTube Music app because it when they do you know that they're ascribing value and they're deriving value from the features that they're getting there in the content that they're getting and then that translates into YouTube bread success right so far we've been very very encouraged with what we're saying so my auto editor asked me to bring this question up we were thinking about driverless cars and the experience of that you know I have to drive my family places a lot two and a half hours in the road with two kids crying in the back it's a kind of miserable experience especially me behind the wheel if we were in a driverless car for two and a half hours we'd probably want something to do and you thought it all about what it would be like to try and provide entertainment for something like that is that too far down the road I don't know I have one suggestion for you it's called YouTube red and you can offline content right so you take your tablets put your kids on the tablets and you can offline write whatever content whatever playlists you want them you can have them engage for two-and-a-half hours okay that is one of the great values of YouTube brands I'll leave it on that shameless plug right there so that was Robert kids'll chief business officer at YouTube we're here at CES 2016 be sure to subscribe to the YouTube channel and come back for more great videos all right thank you so much thanks for coming