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iPad mini event: First impressions from Joshua and Nilay

2012-10-24
we're relying can you hear us or we is this working yeah we can hear that's a great year peace she's around 20 theater the majestic California behind us are you commenting on my earpiece i did and i want to see how time-delayed it was yeah I told Sam I told Sam this wasn't hanging properly but he ignored me completely now you look like you're like so we're at the california theatre it i am in the Secret Service I didn't tell you did I a lot of time so we're outside the california theatre in in San Jose if you guys would shut up that'd be great I've got a lot of stuff to say um and we just got done with the event we just got done handling all of the new gear jam-packed event jam tagged event and act like stuff so also full of people very tight inside the event yeah um so so what do you want to know what do you what's on your mind now what's the heated discussion that's happening right now in living rooms across America well we can argue numbers and specs and status only one and we have and also lame is raw but we'll get to that later Josh dealer but I want to know is how does it feel look let us live vicariously through you you said you said it's like a level above the Nexus 7 and Kindle Fire HD like that's a that's a big claim and what does that even mean question yeah it blows away the Nexus 7 and really any other 7-inch tablet or something in this range that's on the market I mean it's thinner it's lighter it feels like extremely salt I mean hey imagine if Apple made a 7 inch or so ipad yeah and you get an idea of what it feels like thing is it's a it feels like a the build quality is like the iPhone like they made a much bigger in a same technique same material he's kind of a hybridized design in between the ipad the last generation ipad and the iphone it's got the chamfered edge and it's got the black backing like the iphone but the actual body design feels a lot like that this rounded off yes rounded off its like the 3rd gen ipad or a 4th gen ipad it just feels really nice and the screen looks really great i will say this you know the screen resolution looks better than it does on the ipad 2 you know smaller screen you get tighter pixel density i think it looks a lot better i did get a chance to hold it next to my Nexus 7 and I think the screen quality is better but you definitely see more pixels on the the mini on the ipad mini then on the then on the nexus 7 so I mean you know it's not as high resolution it's not as high pixel density as as some of its competition but I want you know I will say the Nexus 7 has a pretty okay average screen yeah very it's very pretty washed out and the the actual quality of the images on the the new ipad ipad mini the blue yeah the blacks were much deeper the color is popped a lot more I mean quality wise qualitatively speaking it's a nicer display but but pixel density wise as I wish Paul Miller can hear right yeah it definitely suffers a little bit you know a little resolution bigger screen as long as a little bigger but i will say like the device feels like an apple product you know it feels nicer than something like even the ipod touch what you guys have played with the new ipod touch it feels higher quality than that yeah it feels like a step above that so I think in terms of materials and design weight and and just general quality like it gets its way beyond what they're doing with the nexus 7 or even with it with the kindle and why they feel they do feel like toys in comparison but you know what what's interesting is that at 329 it doesn't feel like they're necessarily competing against the nexus 7 directly or the kindle fire HD directly yeah because i think there's still a huge market for 199 products i actually yeah i actually think that that in a lot of ways and avi Greengart is here with us i'm looking at it right now who's going to join us in a second talked about we were just talking about the price point and i do think that there is something to this is almost like you know when I was gonna buy an ipad 2 or maybe I was even thinking about getting the big iPad but I don't know if I want something that big but I do want to have all the apps yeah and I feel like that's a different question than if you say well I want a two-hundred-dollar tablet I can throw in my bag or like use for reading it's definitely it feels bigger to hold and use than the next descent like I could be because it's actually it is actually bigger but physically you know what's thinner just a small it is thinner can something be bigger and smaller at the same time those laws official as of physics are more like what happens right yeah but I mean but you you'll see I mean I think people are gonna freak out for just when we are here at the event it's hard to capture how honkers the crowd went when phil schiller you know cued the video that showed the Bing iPad rotating yeah we should apply that behind people freaked out yeah there were a lot of Apple people there were a lot of in defense of the audience during effects of an apple person who was like I could not restrain herself here's the I wanted to continue amoeba start applauding but I do think I I do think there is something you know this is a new product for them you know we've seen iterative products for a while now the iphone was an iterative version of the previous iphone this is a different product it has different uses it's a new form factor for them you know they haven't done yes it's an iPad and yes it's just a smaller iPad but it is new and we haven't actually seen a lot of new stuff like even the macbook pro with the retina display the 13-inch is just an iteration an iteration of the 15mm actually want to sale of the day it's that admission question I think this is yeah but so here's I think the most important question for Apple they've got iphone apps and they've got ipad apps and they're saying it's every inch an iPad you can just run all these ipad apps on this new screen size but the one thing that they've proven is that targeting apps towards a particular screen size is like the path to success yeah right that's the problem app android tad yeah where the apps working at your screen size are not completely targeted it's kind of a mess right do you think they're gonna start targeting apps towards the the ipad mini screen size or it will just always be a slightly shrunken i think me let me it's interesting question and I think that lenia we have actually interesting thing we talked about this with a I don't you know I can I can talk now this is this is fun actually get to control this little bit ahead yeah so uh we talked to Andrew Allen 53 designer Ross has gone mad with power you've missed the last hours and wonderful we talked to Andrew Allen the 53 designer he does the paper app he made interesting point that the touch the touch spots on the apps are smaller you can't obviously design different from the ipad mini to the ipad retina displays all you can do is change the assets so we are touching is now much smaller for every ipad app do you think it's gonna be an issue yes actually oh i was actually going to comment on that to your point and to that point and i mention it in my in the right up of the hands on the keyboard in portrait feels really squish it feels really little I mean it's like they've just scaled down that keyboard so it's not as tall and as a result it does feel like the touch points are a little bit harder to get out at least in that case sorry i'm getting a call of course huh that makes sense um but i do think that there's going to be some touch points and some stuff to consider that are going to feel a little bit awkward on this smaller yeah on the smaller device but when you think about think about your favorite ipad apps how many of them involve you hunting around trying to tap on a little button right it's really like oh the back button or a couple of the interface buttons at the bottom I mean most of the ipad apps I use and no are relatively spacious and sometimes even to spacious yeah thank God that I've had many exist I'm saw the sake of the screen real estate of the ipad the third-generation ipad it really is gonna be a breath of fresh air to not have as much to look at Thank you Thank You Apple ah i know but i do think i do think that's a concern and i think that look people are gonna complain about it but i don't think it says i think it's less of a concern than having to take a phone app and put it on a 7 inch or 10 inch tablet and i think like if androids problem is that like you have to scale up a phone app and apple from is you have to scale down an actual ipad app for a slightly smaller ipad I'd rather have apples problem than than the Android problem yeah I get the feeling I was surrounded by developers actually at this event Apple brought a lot of developers here and I get the feeling that they're all that they're priming them to map the apps work better across devices I me the pump priming the pump yeah I mean they you know at the Apple spent a lot of time today Tim Cook in particular so in a lot of time hyping the app advantage to apple has 275,000 ipad apps at one point you know very out of character for Apple he compared the ipad mini directly the nexus 7 was pretty brutal uh he went right at it he's like well he came all you went all the way to this is a piece of crap yeah and stop well they did he was like waving at that line from across i will suppose of this they did the comparison of the twitter app on android yeah a couple of events ago maybe when they announced the new i renew new old ipad only six months old and I did it was actually kind of surprised I thought it was really telling that Apple was directly responding to the nexus 7 I mean this product is saying they said without question on during the presentation here's our competition here's the best and here's the best android tablet and here's what we're competing against it here's where it has deficiencies and here's we're working a win I'm actually surprised that they weren't able to step in and say like Apple has has this kind of bravado where they can walk into a market that already exists and go like it's the first ever in this you know that's ever been designed you know like they will tell you they created the tablet market you know which they basically did the modern tablet market they would never mention there have been yeah oh we're tablets or older tablets or there was something I mean let's not even think about the old tablet but but I do think it's interesting they had to respond and that this is a response in some way to the desire in the market for a smaller tablet right and I think again you know the pricing stuff it's they made whatever product they wanted at this size and so people are gonna buy 2 329 instead of trying to get to 199 yeah and I feel like Google with a nexus 7 spent a lot of time and energy getting it to 199 yeah because that's how they mean that's how they had to come I think 129 dollar gulf between these two products is not insignificant I think they're still gonna be people and the fire HD is well there's so many people who say i don't want to spend they're gonna looking to go like it's almost like 400 bucks to buy this you know 330 is that's not almost 400 but you know what i mean but some exposure to 400 and 200 the vibe k is agree with that you could not did either but the vibe of this event i mean uh this is compared to the iphone event much bigger it the iphone event was bigger but it was far more snow this is bigger i think this is with you I felt this was a bigger event I thought that it was a lot more stuff I thought that it was a more exciting event for them yeah they seemed more energized about this I mean Phil Schiller was like excitedly yeah he's actually moving quickly for truth we were rushing so in Ross on the last time we at the iphone event I you know when you take pictures you get a very keen sense of how fast they're moving right so I took pictures they often event and they move very slowly yeah they rushed through some things was very like on they drew it out this one was they were moving so fast that I couldn't take a picture of every slide they showed with just an absolute rarity for an apple event yeah cuz usually they actually just go through all the boys I'm n Tim Cook is usually very good about standing in front of the slide and smiling at me so I can take the fun like none what happens they were moving considerably faster or not and I thought that like the general mood first if I think this space was it was very obviously very dramatic you know big theater big old theater like this but I just felt like that the mood of everybody on the Apple team and onstage yeah just seems to be like everybody's really excited about this product yeah um I feel like more excited in the iphone 5 I think and maybe it's because this new maybe it's because it's a different place maybe they're loosened up by doing two events within a month of each other they're just ready to go but I thought the excitement was palpable and in the hands on here was just out of control I mean it was a smaller because it's a theater or not one of the more traditional conference venues it was a really small like packed hands up they basically built an apple store yeah upstairs narrow out very small apple store yeah uh and it was like Lord of the Flies yeah I guess yeah in a New York subway yeah if you can imagine not not the restaurant an actual subway are but no I mean there was just this enormous flood of people to go to see this thing and in a much more like excitable way than I think I've seen with it was another product it was frankly terrifying and I figured if I kill the man yeah I I killed toes I was trying to get a what up here um so I actually have to get again I have to go unfortunately I may be back but I I have to break away for a moment and we also want to bring aviao so I'm going to switch off any any questions for me before I before I Jed you guys want to know anything is there anything that Josh Topolsky can tell you that another person couldn't I think we're good Josh um I think Neal I can't use everything oh we're still on uh I do want to ask you a little bit about maps later since we didn't get to hear about that make you can range before you done with me yeah yeah we're never done go away come on you don't you don't care at all get out of here Josh that's no Lee come over here really feel Ross Fernand I'm gonna interview hobby for a couple of minutes then i can answer all the rest your class you do you think kind of we're gonna sit back here Ashton's don't mind I think this you
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