Gadgetory

a bunch of news coming out of CES 2019 will ya so apparently Apple is deciding to collaborate Cola they're gonna make some friends things are happening that is good news I think it's imperative I think it's important especially right now so here's a story LG's new TVs will support Apple's AirPlay - and homekit also Samsung had their very own announcement in which they said that their TVs will not only have airplay - but also iTunes built-in that will allow them to deliver the inventory of movies TV shows and so on that for now have only existed mostly almost exclusively in Apple devices Apple doesn't do this kind of thing you know called making friends no little sign deals they don't show up on Samsung TVs well now they do and the reason it's particularly important at this moment is because Apple needs to lean into their services business phone sales we all heard about it you read about it Wall Street can't shut up about it the sales of iPhones Apple's bread and butter is slumping in China prompting Apple to slash its revenue forecasts for the first time in more than 15 years iPhone sales are not what they used to be people's phones are good they're chilling they're hanging out hardware isn't gonna be what it was until there's some some gigantic shift in how we compute it's not happening immediately smart phones are what they are so Apple needs to become more like Amazon Google and start really leaning into its services business this is a step in the right direction here shake hands with Samsung get on more screens get your ecosystem out there and and allow people to start building their inventory of content that belongs to your services also some recent news broke about Apple investing a lot more money in content yeah billions billions they want to start a streaming service at the same time this happens Apple starts to target let's say Netflix streaming possibly even YouTube they want your time they want your eyeballs well who else wants that Amazon wants that Google wants that Disney wants that as well Disney might even want this yeah a lot of players in this space for your attention will my eyeballs are hot property glued yeah booth the streaming service everybody wants those eyeballs well now this is uncharacteristic for Apple we all know Apple likes to keep things tight the walled garden their own space their own environment they can control all the various aspects the experience that you have on their hardware the only other way I'm aware of to interact with purchases through Apple for content on a piece of hardware that doesn't belong to Apple would be on iTunes on Windows and I don't know how many people use that this on the other hand seems like a better move because when you boot up one of these new Smart TVs you have so many options for services that are sitting right there are you really going to go out and buy a separate box an Apple TV box when you've already got Netflix coming coming on the TV to begin with not to mention the Apple TV is like 150 bucks yeah that is expensive especially compared to the competitors in that space the Roku's and the Amazon boxes yep and the airplay thing is just super convenient if you are an Apple user already if you have an Apple device in fact right now you are using airplay to broadcast to this display from your laptop and it's super seamless and to have that baked into the TV without the need for a separate box means I think a lot more people will use it and I like that because the TV still remains a relatively social screen yeah you could be showing me you know photos of OTUs which I do from time to time right up here yeah in a social kind of setting you could be showing me pictures of your vacation you could be showing me a sandwich yeah exactly I would now there is a question as to why Apple didn't just go out of their way to make their own TV I mean they're buying screens from Samsung for their phones why not just have a screen by a large scale screen for the home put an Apple logo on it have it boot straight into an Apple TV like interface maybe they'll do that one day but I feel like this is actually more important right now it signals a change a shift in the company's personality and I like that especially in an environment where Apple isn't necessarily increasing their market share so in other words new customers are coming on to the internet especially in emerging markets and they are looking for ways to potentially interact with all the things that Apple can do previously the only way into Apple's world was via hardware which is primarily fairly expensive yep by them opening this up you start to wonder about the other ways in which they may shift their culture could we potentially see iMessage on Android yeah that could be a big one I mean I'm not saying that's gonna happen but this opens those doors those kinds of conversations building an infrastructure that if Apple isn't so strict about things like this maybe they start to play nice in the playground make more friends and just be a little easier to get along with if that happens I think it's a win for tech fans I think it already is with this announcement right here and it means that people are gonna have more access to more content by these guys shaking hands every so often yeah yeah