Gadgetory

yeah are we there hello to the world what are we doing today I don't know I almost forgot it's a new iPhone a new planet a new universe of smartphone enjoyment look at that right on time check out the new Apple headquarters spaceship looking thing it's unbelievable so they're doing a little intro video right now that gives me a chance to just tweet out this live stream real quick this is the place we're gonna find out are the rumors true the leaks is the iPhone X gonna be what we expect it to be will it even be called the iPhone X all right let me just tweet out this link real quick so everyone knows exactly what's going on uh I don't know you guys let me know are you excited are you gonna buy this phone what if it's $1,200 just give me a meeting here okay now I just have to mute this so I don't have any issues here a little lag here we go there's the link I need and if you guys want to talk to me if you want to if you want to make a comment or ask a question do it on Twitter please instead of on YouTube where the chat is just flying so go over to my twitter at unbox therapy and I'll be monitoring Twitter during the event it's just a little easier to answer questions on okay and then we add an image here what do I need mmm still hasn't started yet here we go this will work everything looked good okay it's been tweeted so we should be good to go I see everybody coming in on Twitter right now look at this right in time mm-hmm if you're watching this after the fact I hope you fast forwarded that intro there but look people aren't even sitting down yet you know how this is they make you wait they said 1 o'clock but of course they make you wait it's what is that fashionably late makes it seem more important more special so in the meantime like I said I could take some of your questions on Twitter it's gonna be the easiest place to kind of manage that until we have some actual action going on up here so let's see here even Twitter is moving quickly right now did I have any problems with a Nintendo switch no no mine is not warped mine is in good shape oh wait a sec the lights are off let's turn this up a little bit here here we go guys there's lots of ways to be as a person and some people express their deep appreciation in in different ways but one of the ways that I believe people express their appreciation to to the rest of humanity is to make something wonderful and put it out and you never you never meet the people we never shake their hands you never hear their story or tell yours but somehow in the act of making something with a great deal of care and love something's transmitted there and it's a way of expressing to the rest of our species our deep appreciation so we need to be true to who we are and remember what's really important to us that's what's gonna keep Apple Apple is if we keep us us yo will can you hit the Lights to the place thank you I love hearing his voice and his inspiring message and it was only fitting that Steve should open his theater it is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater Steve meant so much to me and so much to all of us there's not a day that goes by that we don't think about him memories have expecially come rushing back as we prepared for today and this event it's taken some time but we can now reflect on him with joy instead of sadness Steve's spirit and timeless philosophy on life will always be the DNA of Apple his greatest gift his greatest expression of his appreciation for Humanity would not be a singular product rather it would be Apple itself we dedicate this theater to Steve because we loved him and because he loved days like this where he could share our latest new products and new ideas of the world and we do so not only to pay tribute to Steve but to inspire the next generation of creators and innovators Steve was a genius and one of the many ways that he showed that was in the his uncanny ability to unlock the talent of everybody that he worked with he thought deeply about our workplace and its surroundings and he believed that they should inspire talented people to do their best work so over a decade ago he began to work on a new campus for Apple his vision for Apple Park was to create an incredible workplace of the future where engineers and designers could all be together collaborating on the next generations of Apple product to change the world Steve's vision and passion live on here at Apple Park and everywhere in Apple today and always we honor him we're here today to talk about some incredible products but before we get to that I'd like to take a moment to talk about what's happening in Florida and Texas southeastern United States and across the Caribbean our hearts go out to all of the people whose lives have been disrupted by hurricanes Irma and hurricane Harvey you're in our thoughts we send you our strength you're in our prayers Apple is working closely with relief and recovery efforts through hand in hand and the American Red Cross and in addition to Apple's direct contributions we're making it really simple for the entire Apple community to donate via iTunes and the App Store the handed hand benefit for hurricane relief airs tonight on all of the major broadcast networks and I encourage you to watch it and however you choose to give I hope that you open your heart to this important effort thank you now let me tell you a little bit about our new home we'll start movin an apple park later this year but of course such a large move it's really more of a process and the first big step is the opening today of the stage' of Steve Jobs theater it's the most state-of-the-art purpose-built theater ever built or events just like this one Apple Park has been built to reflect apples values for both technology and the environment it connects connects extraordinarily advanced buildings with a rolling Park land to form an open and inspiring environment for our teams to create and collaborate the park itself was converted from a sea of asphalt into a hundred and seventy-five acre green space with over nine thousand trees Apple Park is designed to be seamless with nature it's open transparent it brings the outside in and connects everyone to the beautiful California landscape it's powered by a hundred percent renewable energy thank you and in fact we have one of the world's largest on-site solar installations right here and just like everything we made apple parkas that has been designed with extraordinary attention to detail incredible precision and really beautiful materials we've got a great visitor center which will be open later this year where we will welcome everyone and inside the visitor center you'll find an incredible augmented reality experience or you can learn more about Apple Park its design and its innovations you'll also find a fantastic new Apple Retail Store as you know Apple Retail has always been about more than selling it's about learning inspiring and connecting with people now our stores are also the best place to go discover explore and experience our new products so before we get to some incredible products we'd like to give you an update on retail and to do that I'd like to invite Angela Angela you know they're not gonna give you a phone right away right they got a cover being this first thank you it's great to be here and I love the fact but the same team that designs at the park also designs our largest retail stores around the world it's funny Jackson will call them stores anymore we call them town squares because they're gathering places for 500 million people who visit us every year places where everyone's welcome and where all of Apple comes together but what really brings it all the life as Tim said are our incredible teams we've always said that our people of our soul and they're Apple's greatest differentiator because they bring personal connection to communities all over the world they humanize technology but along with our amazing teams our commitment to design also sets us apart to make things simple beautiful and that's why we think of Apple retail as Apple's largest products and like all of our products we design new features to take the customer experience even further in our largest cities where we can we create a plaza a space open to everyone come in and relax meet up with friends or just listen to a local artist on the weekends inside we've designed a forum a place for customers to come and create collaborate or just connect again with one another for local entrepreneurs and app developers we had a quieter space in the larger stores called a boardroom where they can learn more from our teams or again share with each other and the genius growth a redesigned more relaxed servic service experience now in the heart of our largest stores and lastly the avenues have a like shop windows around a town square they're carefully curated and they change seasonally to always teacher our newest products and services and this summer to turn on these new features we've launched today at Apple our in-store experience designed to inspire customers to go even further with their past I just noticed uh ten to ten dollar Apple's DNA live chat things unbelievable what's going on here for and they trust us to teach them like photography music gaming and app development we've created new programs like photo walks where customers can perfect their photography skills with features like portrait mode and memories and we do all of this in a really fun social way by taking them out to the neighborhood to explore with each other or Swift playgrounds where the next generation app developers can begin to learn the basics of coding and one of my personal favorites shout out to calling ping we're at 10 bucks assessing their to stay updated on the newest technologies and acts in some of our larger stores sessions are led by local artists like this music lab called the art of beat making with RZA and the Raleigh team in Brooklyn these sessions in all stores are led by our creative team and a new position we call a creative pro so the creative Pro is now the liberal arts as the genius has always been the technology and I would love to show a quick video to show you how today at Apple is coming to life learning about photography you have tons of good ideas in your head when you do something for the first time you have to be completely fearless shout out to the shadow Smith shout out super creeper 27 theme Kilgore Marcelo pensó we get started William Baker and change stardom but the feedback has been fantastic customers are telling us they love the rule that Apple retail is playing in their community what's up John Fisher so what's mr. Sun scoop well we're gonna continue to open Apple town squares in the top cities around the world below there David Boyle online and we're also going to continue to reinvest in our 400 classic locations including Apple 5th Avenue in New York City where we're opening up the plaza to allow nap shadow Julio Bonilla expanded space below 15 bucks from Dave's of our comics will return when we open it's only Breyers and 40 shout out and in Paris were restoring an entire historic building on the iconic Sean's alizée we're turning a five-story atrium into our largest forum early next year we're transforming a theatre beneath Piazza Liberty into a modern tap day town square for Milan seriously shout out to everyone who's annoyed the super chat that's amazing I didn't even I didn't expect that and we've recently announced an ambitious project to restore scorcher six for six thank you so our nation's capital we can't think of a better place for today at Apple programs than a building originally created for the celebration areas unlock their potential shadow concept creator and good to see you man personally announced the opening of our newest flagship store in the heart Desmond Timperley as a goal man Avenue in Chicago on October 20th our team has designed a spectacular 116 Bridgend or something from Santa promenade plan to transform Jim Lipson back at you dude team kill Gordon men miss Tim said this is crazy Apple's retail purpose women to enrich life I mean so a huge diamond on lending on any salary to employees around the world who Tristan and till alloys has a goal man and serving all of us every day and ensuring all of Apple comes together crazy Nero brilliant thanks thanks T was well dude thanks Angela I am really excited I'm really excited about all the incredible things going on in retail that I am especially proud what's up viewed it t Alan believable retail team Vince semester play thanks we know experienced our new products and so let's get going on telling you about what we're gonna launch at the Garrick genius thank you sir Apple watch what's up Texas Bulldog Marcello council is designed to help people stay active motivated and connected so that they could look at B check Musa shadow tag as well tell you that more people are doing that than ever before since the launch of the series - the Apple watch's experience Cadillac princess thank you in fact last quarter I what's up Marsha McDonald said compared to the visit really this is incredible last year we told you that the App Engine car already become everyone's review - watching the world today I'm thrilled is life chat is bigger right now the number one watch in the world it's so hard to believe number one watching the world the Apple watch alright but what's most rewarding to us is how much our users love it are we have an industry-leading customer satisfaction rate of 97% this is wall why did he say this is blow away nobody said no to us all the time and tell us how the Apple watch is helping them lead a healthier life a beer Nadia what's those shadows are feet on her neck and saggy bra prepared of Tracy Douglas so that you can hear here rectly from this what they're telling us I'd love to play it for them sandwich okay we got to watch this we gotta watch this now we do the Hat form very visible dear Tim sitting the hyperbole ooh hello mr. cook well I beautiful people cousin I see I know you may never read this but I just wanted to put it out there I live in Massachusetts I'm a country boy from smile town Mississippi I'm a two-time Olympian it's owned by a deer we're seeing a mountain poncho I'm the father of a nine-year-old I a 99 year old portrait every day for the last two and a half years I have borne this tiny computer on my wrist this is the first time I've worn a watch since my bar mitzvah I was a scrawny sports hitting kid who never really liked being active I was coming back for a knee surgery while I was never fed I was the proud owner of a dad but I'm feeling too deep depression and weighed 250 pounds now I get up at 5 a.m. if it's 5 minutes to midnight I'll do push-ups in my bedroom well take the dog out for a really quick walk around the block I walk around the house and my family thinks I'm a little crazy I teach glee applies when they afterwards reminds me to stand up every our little wish yes Maurice Lucia gets this to death first partner is in December in a former star your favorite position I'm more focused on an emergency sites today I've watched self-assured Kayla walk and water bomb to Houston dear mr. cook our daughter was recently diagnosed with type 1 diabetes I called over three times and my phone landed far out of my reach once I collected my thoughts I remembered my Apple watch at the SOS future after being rushed to the emergency room I was diagnosed with the condition that was causing my liver kidneys and heart starts shutting down the integration of her glucose monitor with the Apple watch lets us make sure her blood Sugar's don't go to dangerously low levels for six minutes I hung there in my car talking through this fact until help arrived had I not been wearing my Apple was I never would have sought medical attention which in turn saved my life sincerely Paul thank you so much for creating something does not make me you oh thanks for listening avi sincerely Stewart whoever sees um although that's Kara Oh Jill okay see blue got that with you anything I'm talking out then shout out to all the new super chats there's a 20-pound super chat from Jordan and Al those stories are so movie and a big one right as well showing what it feels like to receive these know I'd like to thank everybody in the video for sharing their personal experience with all of us we have some great news about the future of Apple watch and to share it with you I'd like to invite Jeff Oh Jeff thanks Tim thanks dad those stories are really great and it's it's really inspiring to us that so many people are getting healthier with Apple watch with watch OS 4 they're gonna be able to do even more we're adding smart activity coaching which is gonna help more people close more rings more often a completely redesigned workout app with high intensity interval training new features for swimmers like Auto sets and gym kick an industry-first it's really simple you just tap your watch on the machine get going and all your metrics are insane one of the things that enables these fitness features is the apple heart rate sensor and it's been at the core of Apple watch since the very beginning and today it's the most used heartrate monitor in the world and we want to use it to help even more people so we're doing three things first we're making enhancements to the heart rate app to give you more information now you'll see your heart rate right on the watch face so you can keep an eye on it with just a raise of the wrist and when you launch the heart rate app you'll see new measurements like resting heart rate Apple watch calculates this daily by correlating background heart rate readings with accelerometer data and recovering heart rate which tells you how quickly your heart rate drops after workout a lower resting heart rate and a quicker recovery rate can be signs of improved fitness and now you can keep a better picture of your heart rate you'll have a better picture throughout the day the second thing we're doing is inspired by many of the letters we received from customers who noticed an unusually high heart rate when they wouldn't expect one so Apple watch has been helpful for them but we realize most people won't notice so we're adding a feature and now Apple watch will notify you when it detects an elevated heart rate you and you don't appear to be active and the third thing we're doing is focused on heart rhythm a regular heart rhythm has a familiar pattern but when your heart beats irregularly is called an arrhythmia it doesn't mean it's beating too fast or too slow it just means it's beating out of its normal rhythm and that can cause problems the most common form of serious arrhythmia is called atrial fibrillation or afib and it affects tens of millions of people and is a leading cause of stroke but the challenge is many people with afib don't feel symptoms so it often goes undiagnosed we've been looking at this for a couple of years and we think Apple watch can help in our initial studies Apple watch has been effective at surfacing irregular rhythms so we're expanding that work and today we're announcing the Apple heart study whoa 100 bucks it will use data from Apple watch hundred-dollar super check what's up dude shout out to you and notify users this study is being conducted in partnership with Stanford medicine and we're working closely with the FDA and they've been great to work with so later this year the first phase of the Apple Park study will be available in the US on the App Store those are the updates focused on fitness and health and they join the other great features of watch OS for we have a completely redesigned music experience an intelligent Siri face fun new characters from Toy Story and more shout-out to Abraham as well as that's Nigel razor it will be available to all Apple watch customers on September 19 and now I'd like to introduce the next generation of Apple watch what do you guys are you here for the Apple watch I doubt it you're probably here for the next size phone but anyway you got to talk about the watch shoutout to aim farm shut it again to Marcelo Kenzo introducing Apple watch Series three and it has cellular built-in now you have the freedom to go anywhere with just your Apple watch this this has been our vision from the very beginning and we believe built-in Cellular makes series three the ultimate expression of Apple watch now you can go for a run with just your watch and still be connected you can leave your phone when you go to the beach or just run a quick errand and it's really nice to know you can be reached if needed while staying in the moment you can receive an important call is just your watch and and the number is the same numbers your iPhone you don't have to manage a separate number the actual ion like messages just work and series at your beck and call anytime anywhere you can use maps and get directions and the location for find my friend automatically switches to your watch when you're away from your phone and third-party apps like WeChat work over cellular as well and coming next month Cellular is going to change the way we listen to music because with Apple watch Series three and Apple music you can stream 40 million songs on your wrist okay fitness for fitness I can see that that's pretty cool right you'll have access to all your favorite music you can listen to beach one live or any Apple radio music station you can even ask Siri to find you the perfect track now the best device for staying motive before staying active has all the music you need to stay motivated what to enable these features on Apple watch we have packed Series three with the most advanced technologies ever in a watch inside is a new dual-core processor delivering up to 70% more more performance it's really really fast Siri is quicker than ever and thanks to the new processor for the first time on Apple watch Siri can talk it's 64 degrees right now in South Lake Tahoe it's actually it's really convenient to not have to look at the screen when you ask you the question for Bluetooth and Wi-Fi connectivity we developed a custom wireless chip we call w2 there's nothing else like it it delivers up to 85% faster Wi-Fi while being 50% more power power efficient for both Bluetooth and Wi-Fi and we've added a barometric altimeter so now you get flights of stairs climbed and elevation gains after a workout we're also releasing an app for developers this can be great for skiing and snowboarding apps of course got a snowboarder out there of course the biggest challenge of all was adding cellular you see our little watch is already packed and you have to add antennas radios power amplifiers a SIM card and if you don't do it right it gets so big it looks like a house arrest bracelet and you're not gonna want to wear it so our engineers have been hard at work and it's learning really it is kinda crazy Cellular in your wrist rather than add an antenna the display itself is the multi frequency antenna for both LTE and ts and of course you have to have a SIM card but even a nano SIM would be way too big so instead we integrated an electronic sim in its interaction of the size embedded SIM so I don't think I've seen where we ended up even with all these new features faster dual-core processor w2 altimeter all the stuff you've got to put in for cellular the case for series 3 is the same size as series 2 the thing for me though and when a bigger Apple watch in general I need a bigger display on me I got these big lists you know that's my issue the only difference is we extended the back crystal amir 0.25 millimeters that's as thin as 2 sheets of paper it's it's really magical to make a stand-alone call on a device there's our first like magical you are you know used isn't sure there's plenty more where that came from I'm gonna switch watches so you guys can see what's going on this watch is connected over the AT&T cellular network this is our new Explorer face and I'm gonna tap on the the phone app and I'm gonna call Deidre who's a colleague on the watch team so the question is here how does this integrate with your carrier are you having a separate plan is it subsidizing is a purchase subsidized hi hi Deidre hey I'm calling you from the new Steve Jobs theater how are you doing oh yeah sure sure you are why don't we pull in some video and show everybody where you are this has been a merriment but you know me I'm playing yeah that's you Deidre give give give well it looks beautiful out there well so it's so fortunate so far so good danger hey I should probably cut it off before something goes awry but be safe out there and thanks for doing this yeah okay okay that sounds great teacher so activities Fitness you don't want to have your phone you just have to watch embedded SIM card kind of interesting gonna be attention I'm telling you right now it's gonna be expensive I'm gonna go roll over for a minute I you know you got you guys get it but sometimes people take technology for granted and just just for perspective I might in fact I'm actually double Mike in just the right location so you can hear me teachers out in the middle of a windy blade showed up an obsession for the super Chandra if you guys do a super check out below a beanie pops up on the way out she's very shadowing and the signals being sent over cellular coming in and that's just darn close to magic series three comes in a wide variety of cases and bands we have a beautiful new gold aluminum finish along with silver and Space Gray we're excited to introduce a new band we call the sport loop it's designed for an active lifestyle and it's light stretchy and breathable okay an Apple watch Nike Plus we have exclusive new colors and they're releasing a new version of their Nike Plus run Club app with great new features like in run audio coaching and we have some wonderful colors across all of our bands that you just have to see in person we have a great partnership with Hermes and the tradition continues this year with some new watch face there's the expensive one bands like the one the left that's inspired by the classic Hermes driving glove and last year we introduced a white ceramic watch this year we're adding a ceramic watch in a gorgeous gray finish all of these watches were built with a great deal of care as well as a concern for the environment and they're free of these harmful materials so that's Apple watch Series three cellular GPS swim approves 70% faster dual-core processor barometric altimeter all the features of watch OS 4 and it still has all day battery life up to 18 hours across the mix of LTE Bluetooth and Wi-Fi we have two versions of here we go these three there's one with cellular at 319 without cellular that has all the other great features at just 329 and we're gonna keep series one in the line at a new starting price of 249 I don't know what do you guys think with cellular are you gonna pick this up you're gonna buy that disagrees three cellular will be available in these nine countries with these 14 carriers at launch and six more coming later in the year and we've worked with each of these carriers and they're each off have a special introductory offer for seriously this is what I was talking about we we subsidize the series 3 without cellular in these 26 countries at launch orders will begin September 15th and availability will be September 22nd that's the update on Apple watch and now back to Tim okay kinda cool me having more functionalities a good thing everything was kept saying I don't know I don't need the watch just does what my phone does now it actually does what your phone device or helping like in the series 3 takes that to a whole new level now Jeff showed you some very cool things you can do with the cellular function series three and one of those is to strain 40 million songs right on your wrist we've made a great ad showing just that shout out to angry ginger boss as well as rain 94 thank you for the shoot thank you for the super chats also Marcelo pencil who wants me to say chicken Oh chicken po chicken what does that mean what I just said potassium with my Hg I love it when it goes my shut up the Sam Sam's slipper pepper Sam cwever Sam what's up Sam shadow - Rob the fiasco and shout out to motor subs moment for Apple watch and we think you are going to love it next up I'd like to turn your attention ordinary gamer you're right he be but I'm gonna be unboxing all this stuff apple tree has changed the watch the new film television simply the addition to end the TV yes we enjoy movies TV shows sports news games absence and so much more in fact we've just been awarded our second Emmy for Apple TV thank you the semi was in recognition for how Siri makes it so easy to search discover and interact with your TV content we're really really proud of the efforts we've made to improve the TV experience now throughout the history of TV there's been a few key inflection points that have changed the way we experience television it of course all began with black-and-white and it was first transformed with the introduction of color it took a huge step forward with the advent of HD each stage brought with it a more true to life experience a more immersive experience now we're at the next major inflection point one that has the most stunning visuals ever that are ideal for the large TV screens that are coming into our living rooms this will bring cinematic quality to virtually everything that you watch that's why I am so excited to introduce Apple TV 4k Apple TV 4k 4k at the heart about time to be honest are two key technologies that are driving this next evolution of the TV experience and to tell you all about them I'd like to invite Eddie to the stage Eddie thank you Tim it is really great to be here tonight Apple TV 4k is incredible and it starts with two big advancements in picture quality first is forte let me show you this is an image in 4k it's got incredible detail that's possible because 4k has four times the number of pixels of HD but resolution isn't everything there's an even bigger advancement that's more important and it's called high dynamic range or HDR while 4k is about the number of pixels HDR is about better pixels let me show you here's that same 4k image shout out to aw interesting camera our look at the color HD oils apples or zoo this because it supports the industry standard HDR 10 as well as Dolby vision up to us I though your experience you tap TV forecast you are killing Moe livers the highest picture quality ever and asking where we are Dolby 4k HDR cinema projector in the theater so let's dim the lights and let me show you the new Apple TV and we remastered our screen savers our customers love these to take full advantage of 4k HDR those are cool I use those you just lead the Apple TV onyx here we are Dubai those are nice and even at night you can see incredible details in the buildings and the cars on the road now here's a city shot that really shows off the crispness and sharpness that's possible in the new Apple TV I own so many Apple TVs I got a revelation they replace them all now Apple every single in 4k the Texas sharper the images are brighter and more vibrant but let's take a look at a 4k HD art clip this is from the new spider-man will be coming to iTunes later this month this high-tech stuff makes it too easy with your father America no secret chat thanks D whoa you're the Avengers what are you guys doing here more handsome in person honestly they see the trouble with this with the 4k Apple TV to me is that it took so long and I've already accumulated so many of these things now at the heart of the Apple TV we've got the powerful a 10x fusion chip this is the same chip that's in our iPad pro and the new Apple TV isn't just slightly faster it's remarkably faster CPU performance is more than twice as fast as the current Apple TV and graphics are more than four times faster and of course it runs the latest version of TV OS the best operating system for the living room now to experience 4k with HDR you also need great content and we've been working with the large Hollywood studios to bring all of their 4k and HDR movie titles to iTunes so now you'll have the biggest releases in the best picture quality all on iTunes all available for the same price as HD ok and if you bought one of those movies in HD from iTunes we're gonna automatically upgrade them to 4k HD are at no additional charge it's cool that's kind of thing now in addition to iTunes we've been working with leading streaming providers like Netflix to bring their 4k HDR titles to Apple TV and later this year Amazon Prime video with all of their 4k HDR titles and originals as well now last year we introduced the Apple TV sandwich I don't really have an easy way to watch your favorite movies and TV shows in a single place it's been available in the US and today I'm happy to announce that we're bringing it to seven additional countries Canada and Australia later this month and the rest by the end of the year we'll get a candidate Love Dare for us now for each country it's really important that we have the content that those customers know and love and that's why we're adding all of these local services to Apple TV now later this year Apple TV will do even more because we're bringing live sports so you'll know if you're a huge sports fan like I am you're really gonna love this wait a second if your favorite team is planning on ESPN it'll automatically appear right first in the up next list you'll even get notifications when a games about to start or there's a close game so you can start watching instantly and if you scroll up you'll see even more games and in addition we're bringing live news to the TV app now let's take a look at those games as you can see we show you the score and the time remaining to help you decide which game to watch that's cool what does he know my name judo yeah ok Balu straight unit actually wouldn't be here at another score you can turn the feature off now we also have a dedicated sports tab where you can see every live and upcoming game and as the seasons change so will the sports tab always showing what's you what's best for you a sports in the TV app is a real game-changer for sports fans and of course the new TV app is available your iPhone and iPad as well if you own an iPad or iPhone there's no better choice than Apple TV you can now share your photos on the big screen including live photo effects 4k video memories you can play from the over 40 million songs and Apple music including the music that your friends are listening to and because Apple TV is always home you get anywhere anytime access to all of your home pet accessories and of course you've got access to choose from the thousands of games and apps on the App Store and with the 8nx fusion ship there's so much more that Apple TV can do check out the gray scenes and what's possible we'd love to show you a new game from that game company they're known for making artistic and critically acclaimed games as a matter of fact their first game called flower was chosen as the first video game ever to be in the permanent collection in the Smithsonian it's very very cool so with that I would love to welcome their CEO Jenova Chen at SETI at that game company we treat games as an art form today many of us play games alone we believe games is a medium that can bring people together gaming and that should be not something I've ever wanted to do participated I so that was not a big way let's put it that way why don't we take off sky is a romantic social adventure game when you fly above the clouds to explore the wonders of a mysterious world the game is designed to be adaptable to the most casual players the control is simple and intuitive everything can be done with one finger on the Siri remote oh hey that's a max friend Jeff and he's asking us to follow him let's see what he has discovered compassion and generosity are key to unveil hidden areas of the world as well as growing your character so by lighting all the candles Jeff and Mike was able to summon the spirit and he's about to teach Mike the knowledge of how to sever a magical creature the sky we really tell you see here's the thing like I mean maybe for a certain audience maybe for a certain age group this type of game on the Apple TV could be compelling but it's so hard to take a device targeted at specifically passive content in other words Netflix and and movies and so on and then and then also have it game versus the other way around where you have a game centric device that can then do those things like a Playstation or an Xbox because the control hold you back I mean the little you can't put that little remote up against a proper controller not in my world not yours probably this guy could talk about romance all he wants let's oh there you go check it out like - well it is needed the most where's the light Mike was able to free all the butterflies and together they can move on to the next part of the adventure with a live orchestral soundtrack and cinematic experiences you can expect to be immersed in ever-expanding world so join hands with your loved ones and play sky exclusively on Apple TV I pad an iPhone this winter thank you thanks Jennifer we can't wait for you to get your hands on sky we're so excited about the new Apple TV 4k it's got powerful hardware that delivers stunning 4k HDR video live sports along with live news TV shows and and and movies all in the TV app and the perfect big-screen companion for your iPhone or iPad a new Apple TV 4k starts at $179 it joins the existing one you can order it starting on September 15th and it ships just a week later that is the new Apple TV 4k thank you and I'd like to turn it back to ten it's the phone now all right excited don't panic at least I think it has to be it's the beauty and the magic of the cinema right in your living room for the Apple TV 4k next up iPhone Apple has always believed that technology infused with humanity could improve people's lives and changed the world no other device in our lifetimes have had the impact on the world that the iPhone has nothing else has become so essential or put so much power into so many people's hands than iPhone it's truly amazing how much iPhone impacts the world each and every day our intention with iPhone has always been able to been to create something so powerful so immersive and so magical that the hardware addict account to virtually disappeared maybe there were more over the last ten years we've reimagined or invented numerous technologies to create just that experience the first iPhone forever changed how we interact with technology by introducing multi-touch and that's true I agree with that most infamous time you are actually touching the software instead of buttons it's magical old magical stairs changed the way 3play learn communicate spawning new companies and new industries along the way which of the viewing experience to places literally never seen before with technologies like the retina display we change the way people communicate with features like iMessage and FaceTime that allowed us all to connect in more meaningful ways and with Siri we used artificial intelligence to make our voices more powerful iPhone even revolutionized security and privacy with touch ID and our wallets with Apple pay and of course I firm put amazing easy-to-use cameras into our hands becoming the most popular way to capture the image of our lives over the past decade we pushed forward with innovation after innovation after innovation bringing us to this moment when now we can create devices that are far more intelligent far more capable far more personal than ever before we had huge iPhone news for you today oh and it gets started right now Oh drama iPhone 8 okay so we have an 8 iPhone 8 this is the confirm step forward for iPhone and to tell you all about it I'd like to invite Phil to the stage Phil a good morning everyone I am so excited to tell you all about the new iPhone 8 and the new iPhone 8 plus these are a new generation of iPhone and they improve on everything we love about iPhone the design is all new it has glass on both the front in the back the aluminum band beautifully matches the finish of each iPhone 8 it comes in silver space grey and a beautiful new gold finish it's made from an aerospace grade 7000 series custom aluminum alloy the glass is a seven-layer color process making sure there's a beautiful precise view and the glass is further reinforced by an internal laser welded steel and copper structure hmm we're so excited because this glass is the most durable ever in a smartphone iPhone 8 and 8 plus it's also microscopically sealed for water and dust resistance and they have a new retina HD display in each model there's a 4.7 inch Retina display in iphone 8 and a 5.5 inch an iphone 8 plus now Apple Retina displays are renowned for their incredible color accuracy and they have great wide cinema quality color gamut we've built in our 3d touch technology into the display and for the first time an iPhone display it is our true tone technology now with true tone it adapts the color temperature and intensity to the ambient light around us along with the displays iPhone 8 8 plus of new stereo speakers as well the 25% louder than the speed I like you more than I like in a deeper bass 2 and this is pretty incredible inside iPhone 8 mate plus it's a brand new chip and this is a breakthrough performance in a mobile device we call it a 11 Bionic whoa Nonnie this is the most powerful and smartest chimp ever in a smartphone the 64-bit design 4.3 billion transistors six core we're gonna geek out therefore because it is so awesome it has two high-performance courts the 25% faster than the Explorer CPU okay it's industry-leading attention is for high efficiency cords through up to 70 percent faster than the ones in the a-10 chip they're managed by our second generation performance controller that now can use all six cords at once it could deliver up to 70 percent improvement in multi fitted workloads and they have our first ever Apple 2 design graphics processing unit or GPU this is a three core design it's 30% faster than the graphics in the previous a 10 the GPU is designed to accelerate 3d apps and games especially those that use our new metal 2 framework and the GPU also is incredible for machine learning apps and those kind of tasks get a big speed-up if these are our core machine learning frame or - this more to it the 11 Bionic includes a first new generation image signal processor or ISP so you know this is using photography the delivers faster autofocus in low-light as new pixel processing for sharpness and texture and for the first time to help reduce noise that is Hardware enabled multiband noise reduction all this helps to improve performance and helps us take better pictures perhaps the most beloved feature of every new generation of iPhone is the cameras and people love taking photos and customers sent us their photos for our shot an iPhone campaign like this one this is sent from Jeremy Perez Cruz is shot it with an iPhone 7 plus and people gonna love taking pictures with the iPhone 8 camera there's an all-new 12 megapixel sensor it's larger and faster it provides 83 percent more light and it provides warm it's more power efficient at the same time it is deeper pixels and a new color filter so this adds up to having better color a wider dynamic range of color and lower noise in your photos and videos i phone eight bus has two new sensors in its dual camera the wide-angle camera is an F 1.8 aperture and optical image stabilization the telephoto camera has F 2.8 aperture so as always we want to show you the kind of photos you can take off of our new cameras now these are photos we're going to show that have not been retouched in any way they're straight off the iPhone 8 and 8 plus so here's the first one this is absolutely beautiful now that's not the Golden Gate Bridge this is taken in Portugal it shows the beauty of wide color gamut as great dynamic range sharpness and incredibly low noise just look at that blue sky there's another example it shows incredible Y quality color again just look at the skin tones and the detail in the hair in the eyes if you look closely in her eyes you can actually see the photographer reflected there holding an iPhone to take the picture it's a great example of the amazing textures and depth and photography and really feel the fabric and you can see details in their face behind the fabric here's a great example of low-light photography texture detail and very subtle colors in this darker environment last year we introduced portrait mode iPhone 8x fantastic portrait modes and people flip over taking these photos and now with the iPhone 8 plus you're gonna get sharper details more uses in low-light and even a more natural bokeh in the background with the photos so this is a big hit we had a surprise in the future last year of portrait mode we brought it out in beta and it just got better and better over time and customers send us photos they love this so we challenged the engineering team to do that again to make it easy for all of us to take advantage of an advanced photographic technique and they're doing it and it has to do with lighting if you've ever had a professional portrait taken you know the Pro photographers use advanced equipment and have a great understanding advanced techniques to literally sculpt the light on your face to create the perfect mood for a portrait photograph our team is making as possible for all of us using the new dual cameras in the 11 Bionic chip and the iPhone 8 plus the team has come up with a new feature called portrait lighting and this is beta but it will ship with the iPhone 8 plus and here's how it works you compose a photo in the camera using the portrait mode the dual cameras in the isp sense the scene they create a depth map they separate the subject from the background and then you see machine learning a cream facial landmarks and actually changes the lighting of the contours over your face that happens while you're composing the shot it's super easy to use right when you're in the camera app you use portrait mode and there's a new menu to select the lighting effect you well you just swipe to pick a different effect or whatever you want to shoot and these aren't filters this is real-time analysis of the light on your subjects face in fact you can go in later after shot a portrait mode photo into the Photos app and change the lighting effect so soft which one you want to use in your photograph that's a cool implementation they share their team has done an unbelievable job on this and so here's an example of a photo that's taken not touched in any way this is portrait mode using portrait lighting it's actually using the setting and portrait lighting for stage light so it drops away the background to make this stunning dramatic photograph it's absolutely beautiful so iPhone eight eight plus four incredible for taking pictures they're also amazing for video as well in fact iPhone 8 as the highest quality video capture ever in a smartphone along with the ICT we have an apple design video encoder this enables faster frame rates and higher quality video it does real-time image and motion analysis to predict changes in the content and optimize the video encoding algorithms so while you're shooting video let's say for K 60 frames a second shout out to Michael and divides each frame into individual thanks for your chance to million of them and we analyze the two million tiles every second looking for details like texturing edges to predict whether that tile has grass sky water of movement in it so let's say you're shooting 4k 60 frame of video and look like this it's beautifully optimized for quality and for compression level and this video was shot on an iPhone in 4k it's amazing and if you're one of the many people who loves shooting slow-mo videos that's got a lot better - now you can shoot a 1080p HD 240 frames a second let's double the frame rate of previous absolute beautiful so now iPhone 8 is incredible for shooting photos it's incredible for video there's a third category of use of the camera that's gonna become increasingly important in our mobile devices and that's augmented reality he this is an incredible area for us to advance in in our teams of work together hardware and software to make iphone le the first camera the first iPhone really created for augmented reality in the first smartphone designed for it as well we custom tune each iPhone for augmented reality the cameras actually individually calibrated in the factory and that makes a huge difference in the performance for a are there new gyroscopes new accelerometers an AR kit software is tightly tuned to all this hardware to deliver the best experience for motion tracking an AR greatly benefits in the new a 11 Bionic chip the CPU handles world tracking the new Apple GPU renders a mirthless mersive graphics at up to 60 frames a second the new isp does real-time lighting estimation this stuff is amazing that it happens on the device in the palm of our hands so I want to show you some of the work that developers are starting to do with AR apps on iPhone 8 but here's one example it's a game Warhammer 40k free blade from pixel toys and now use the photo mode to bring the free play night into the real world and play it right where your friends are standing around you here's another from Major League Baseball's advanced media team they're enhancing the app that out with a art kit so when you're at the game you can hold up your iPhone and see real time player information and stats so on top of the guys kind of cool I can't stuff it down that's a cool he's a art kit with this out to actually superimpose the map on top of the sky as you're looking at it around you this isn't some generic sky this is the sky around you so now we want to show you a sighting AR out right here live on stage playing on an iPhone ad it's from Directive games this is a new startup based in Shanghai spawned by developers who have worked on some of the biggest franchises in gaming so please welcome at Lamar CEO and co-founder of director games at Lee and that AR Stephanie's kind of impressive earlier the summer with the introduction of a arcade Apple changed gaming forever what we're about to show you is one of the world's first competitive multiplayer games designed to be played entirely in augmented reality shout out to attend the mistakes for the super chair in the game players battle their friends in real time either online or around the table in the same room my friend and co-founder on that is preparing a match for us where we play the rebels against the dominators what's really cool is that they are kit the metal tool on the new iPhone we are able to experience games in an entirely new way since players are able to view the game from any angle our content has to be incredibly detailed with the power of the new iPhone an unreal support for metal - we are able to render the entire level on screen and amazing 1.2 million polygons while also allowing you to move in close to really appreciate the high visual fidelity I just look at those 4k section gorgeous now shall we go into the game AR allows us to use our position in the real world to gain a tactical advantage just look how long but as moving towards this cave lining up his target this is something that would have been hard to do which makes it soon it's like you're not just controlling the game you're in the game another awesome addition to the experience is spatial audio if you go close to the action the sound increases and if a solid object gets between you and the action the sound is occluded perfectly well the stereo speakers this is truly amazing that's kind of cool it looks like we're getting it pretty hard dare I say magical yes the foil to protect our heroes now let's lean fire on our enemies but post it to their base I get ready for the fatal blow with our super wet oh the duck ship is there did you take it up to the same time what you just saw is an amazing evolution in how games are played and experienced thanks to the combination of bayer kick and metal 2 on the brand new iphone we can't wait for you to play it look for the machines on the absolute this month exclusively on IRS thank you guys I don't think this iPhone 8 is is everything there will be some X or addition but don't think this is the only next time drill I'd be very surprised let's talk about Wireless they're just saving it for the end we've once said that the future is Wireless boy we rewrite that's becoming more true than ever before with iPhone 8 it supports LTE advanced for fast networking connections bluetooth 5.0 for the latest accessories of course it supports our great beloved air pods and the beats X headphones that use our w1 chip and the new Beats Studio threes as well and now with iPhone 8 but it's glass back or enabling the freedom of wireless charging big fan wireless charging use it all the time woman it makes a simple thing we do this every day we use our phones in the day and we charge them at night off and on it's totally by our bed stand in our homes or our hotels and words can't describe just how much nicer is to just put it down and pick it up whatever you want to choice a you there for years nothing to plug it in say well again gonna want to do this by your bedside I don't want to do this in a cafe or restaurant as they start to support wireless charging I want to do it in an airport so you can top up your charge before you get on the next flight and perhaps the best use case of all in your car you can get into your car wirelessly connect and start using carplay put your iPhone in the center console and it's charging all without ever having to plug in a cable again yes what makes this possible yeah Nate plus why was charging with Qi and she is the leading openness wireless charging standard and we hope to help chief by increasing adoption of it in creating new use cases for it thank goodness it's not proprietary good jobs airports cars have started to build and support for qi wireless charging and the work with iphone a beauty companies are offering cheap charters and those that are chief certified should all work with iphone 8 and we've worked with some developers are creating cheap charges and we're gonna offer them in our stores and online for our iphone 8 customers like this one from Mophie and this one from Belkin so that's iPhone II it's a new generation of iPhone it improves on everything we love about eyes I told you guys not Iike it's not everything technologies from the glass and aluminum design to the retina HD displays the new a 11 Bionic chip it's there designed for AR apps like no phone has been before a new single and dual cameras and support for the brand new photo lighting effects in portrait mode and wireless charging now iPhone 7 came in these three configurations starting at 32 gigabytes what really happened to your iPhone 8 it's gonna start with twice the capacity at 64 gigabytes and of a second one at 256 gigabytes and the price will be six hundred and ninety nine dollars iPhone 8 plus will have the same two configurations 64 gigabytes and 256 gigabytes and it would be priced starting at $799 will be able to pre-order them yeah there's definitely gonna be another iPhone as well and they'll be available later on September 22nd and we can all upgrade to iOS 11 starting on September 19 so that is iPhone 8 I like to turn it back to Tim iPhone 8 a new generation of iPhone and a huge step forward but we're not stopping there what did I say we do have one more thing pulls out the Steve Jobs one more thing though pulls it out we have great respect for these words and we don't use them lightly our teams have been hard at work for years on something that is important to all of us the future of the smart phone the first iPhone revolutionized that decade of technology and changed the world in the process now ten years later it is only fitting that we are here in this place on this day to reveal a product that will set the path for technology for the next decade big words yep like like we said like we said and he's called the X and as expected this is iPhone 10 it is the biggest leap forward since the original iPhone and to tell you all about it I'd like to invite Phil back up bill book is fired out in a hole leak he never raises his bull I can imagine there are a lot of people at Apple that didn't get much sleep last night preparing for this is this this is so exciting and it is all screen it is beautiful to look at it is incredible to hold the display fix edge to edge talk to bottom it goes into each corner where it follows the tight curve of the design it's glass on both the front in the back using the same super-strong formula as iPhone 8 the beam is made from a surgical grade stainless steel it's both durable and polishes to a beautiful finish and look how the glass and the stainless steel fit form a continuous surface from front to back there has never been anything like it it's engineered to be water and dust resistant at a microscopic level comes in two beautiful finishes space gray and silver each has incredible depth in a pearl essence to the color in the glass iPhone 10 has an all-new display it's called the super Retina display super maintenance amoled for our quality and responsibility and wonder does it easily work really quite a breakthrough in mobile displays start with the super Retina display is five point eight inches on the diagonal which will be done same size as the galaxy s 86 by 1125 resolution that's over 2.7 million pixels there's 458 pixels per inch now this is the highest resolution and pixel density ever in an iPhone it's remarkable how this larger display can be packed on the phone that fits so comfortably in our hands the super Retina display uses OLED technology this game's first OLED display great enough to be in an iPhone traditional OLED displays have had great benefits like high contrast and resolution and no backlight means you can make them thinner but they came with trade-offs and brightness and rich colors and color accuracy at least compared to our retina displays but the super Retina display overcomes all of these deficiencies and lives up to all that we expect from an iPhone display in addition the new super Retina display she Samsung more neatly though those vision and HD more nuts it has an incredible a million to 1 contrast ratio there's the best color accuracy it integrates our unique 3d touch technology right into the display and like iPhone 8 includes true tone now all this innovative super Retina display technology is great but it's the point of it that matters and the point of it is to enable an entirely new experience that's more fluid more intuitive so let's start with a simplest thing how do you wake up your iPhone 10 well certainly you can raise to wake just like before but now you can also just tap on the screen and it wakes up now with the display going edge to edge and top to bottom bottom there's no more home button now this is an important part and a big step forward in the iPhone user experience hmm something we use hundreds of times today for so many tasks is an opportunity to rethink how iPhone should work and how we can make it better so now when you want to go to the home screen you simply swipe up from the bottom you go home it's that simple it's that easy it's incredibly smooth and once you do it for the first time you'll know there's never been a better way he and it works the same way across the system you're running an absolute like mail and you want to go home what do you do you simply swipe up from the bottom and you go home you can not intuitive so much nicer now the same fluid gesture also works for multi tasking so if you're in an app and you want to multitask you just swipe up the bottom you pause for split second and you're a multi tasking and then you can tap on any app and jump right to it we also use the home button for Syria so how are we going to do that now well of course you can just